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Why you should use Youtube as a marketing tool

By now we all know that images and video attract our attention more than words and with over 1 billion unique visitors to YouTube each month and over 6000 million hours of video being watched, this platform has become a tool every small business owner should consider using in their marketing strategy. Most potential customers would much rather watch a well thought out promotional video about your business, service or products than read a long winded sales letter.

Many successful companies such as GoPro, Playstation or Walmart have been using YouTube in their digital marketing strategy for quite some time. GoPro, one of the most popular camera choices in the market today use their channel to upload content that includes informational videos on their products to getting advocates of their products to add footage from their camera being used. But, the use of this platform is not reserved only for big companies, more and more small to medium sized businesses have started making their own videos to promote their products and services. Why not you?

Before you get started

If you are regularly going to produce videos, you should launch your own Youtube channel! Once it has been created, make sure that your Youtube channel's name matches your company's name. Branding across all social media platforms is important and YouTube is no exception to the rule.

What videos should you produce?

There are different types of videos you can make and put on YouTube:

  1. The explanation video: In this type of video, you explain how to use your product, or why the service you are offering is what your potential customer needs. You must be really clear with your explanation and to the point. You are there to promote the quality of your product or service. So it's time to show your expertise!
  2. The testimony video: Here in this video you are collecting testimonies from your clients that are satisfied with your product and service. You want them to preach the benefits of your product or service. This will help your future customers to have confidence in the quality of your work, because these words are coming from another mouth, other than yours. These types of people are your advocates and have no personal benefit is supporting your brand, other than that they love using it. Do not use paid actors - find real advocates of your business.
  3. The presentation of the company: This type of video gives your audience a sneak peak into the unknown of your company. It should be a really simple video where you show the inside of your company and introduce your employees to the viewer. You can go a step further and make the video fun. This type of video is not used to boost sales, but it will allow you and your customers to build a relationship. People can be more sensitive to these types of videos and if you are doing them right, they will build trust in your brand more easily.
  4. New product video: when a new product is on its way, make sure that your subscribers are informed. Tell them the launch date and other important information. If your product or service is already on the market, make a video about it and show them what your product or service can do for them.
  5. Q&A: known as Question and Answer, this is a type of video is getting more and more popular. The principle is simple: your audience asks you a question via the comments section about whatever they want to know in regards to your company, product or service and in turn you respond via video. Look at ways you can make your reponses entertaining to your audience.
 
Getting traffic to your video

Making your video is just the first step. Now you need to think about how you are going to get your potential customers to watch it.

 

Below are some things you can do to get this much needed traffic:

  1. Use your other social media platforms to get your videos out there. Everyone that is already following you is a good start in letting them know there is a video out, but you also want to get them to share the video so your reach can go further.
  2. Choose the right title. Take some time thinking about a great title as you want to grab your audience's attention. Relevant keywords in your title will also help within the search results of their Youtube search. The more popular the keyword is, the more chances you have of your video being found.
  3. Write the right description. The same logic applies here as it does with your title, but with your description you can include more keywords to help create more opportunities for your video be found.
  4. Transcribe your videos and post the transcript into your video description. You can use services like speechpad.com to instantly get an SEO boost to help with the video's rank.
  5. Direct lots of links to your video. Many people just think of using external SEO techniques for boosting website page rankings but it can also play a huge role in page rankings for your YouTube videos. Links both ways from website to YouTube and YouTube to website.
  6. At the end of your video, don't hesitate to ask viewers to subscribe to your YouTube channel, this is a common practice that actually does work.
 
All the traffic in the world is useless if it isn't being converted

Unless you are only using YouTube ads to get extra money, then the traffic is useless if it is not being converted into sales for your business. It is better to have less viewers that are ready to buy your product or service than having hundreds, thousands or even millions of views per video if your audience is not going that one step further to connect or be willing to buy from your business.

So, make sure you encourage your audience to connect with you with a call-to-action. Tell them how to contact you to purchase the product or service. Also put your website's link at the end of the video and in the description as well, as you want the viewer to be able to connect with you instantly.

A couple of other things to keep in mind is not to make your video too long. Otherwise people will lose interest and move onto something else. Make sure your sound is also good on your video, you don't need to use professional audio equipment, but is is important to make sure it is easy to hear what is being said.

With hundreds of millions of videos on YouTube, there is a lot of competition so you need to stand out from the crowd and get the exposure your video deserves.

If you need help with your social media platforms, including YouTube then give us a call today on (07) 5592 2685 or email info@selectmarketing.net.au.

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7 steps to create the perfect Email Marketing Campaign for beginners

Email Marketing can be very effective, simple and affordable which is why many small businesses choose to use it. 77% of consumers prefer to receive permission based emails over any other form of marketing communication.
When you send an email, you encourage consumers to engage with your brand. It's a great way to stay connected with your customers and make an impression on potential ones!

Here's 7 steps to create the perfect Email Marketing Campaign for beginners:
1. Work out your objectives. Decide why you are communicating with your customers.
• Why are you sending this email? Do you want to share an event, educate your readers, promote a new product?
• You need to define your target market and choose if you are going to send your email to all your customers or a selected amount.
• Work out what you want your audience to do and what call to action you are going to use to get them to do it.
• Lastly make sure you measure the success of your campaign using reporting tools.
Defining clear objectives of a campaign will gear you up for an efficient campaign.

2. Next, if you don't have an email list already you need to build one! Collect all the email addresses of your existing and potential customers. A great feature on your website is to have a 'sign up to our emails' which can automatically link to your email database.

When asking visitors on your site to give their email address, make sure you offer them something in return like; exclusive offers, announcements or some kind of promotion.

3. Know the rules! There are various laws you must follow when sending promotional emails. These differ from country to country, in Australia there are three simple steps to be responsible and comply with the legislation.
a) Consent: The person you are sending the email to must have gave consent to receive the mail.
b) Identify: You must clearly identify your business in the email.
c) Unsubscribe: You must provide a unsubscribe feature that allows the reader to opt out from receiving any future emails.
Now you're familiar about the rules of email marketing its time to create!! 

4. When creating your email don't forget the following:
Strong subject: You need the subject to be eye catching and make the users open your email, give them a reason or benefit for them to open it! Make sure your subject line is persuasive, clear and actionable.
Content: Give your readers a reason to read on make sure your sentences are catchy, short and easy to read. Use bullet points or numbers to break up chucks of text. Increase the size and bold headlines to communicate important messages. Make sure you email has a good text to image ratio, it should be appealing to the readers eye.
Large, clear call to action: Make sure the call to action in your email obvious so it stands out to the reader. The text should be actionable, for example 'click here for free trial' or 'download free paper'.
Your details: Incorporate your branding throughout the email. Include your logo and brand colours and business details at the bottom of the email. This lets readers recognize your brand and makes them know your email is legitimate.
Unsubscribe link: As I stated before make sure users can opt out of your email marketing. Most templates already have this feature built in.
Test: I can't stress how important it is to test! Before you hit the send button, double check every last detail because once its sent its sent!

Email marketing is one of the most powerful tools you can use to build trust and recognition between you and your customers. Unless they are already clients, often your prospects will need to hear from you several times before this relationship will develop. Email marketing used to follow a one-size fits all mentality, but with the increasing development of new technology, businesses have the chance to take their email marketing campaigns to the next level.

If you would be interested in using Email Marketing for your business talk to us today! At Select Marketing & Web Solutions we love new technology and love even more incorporating it into our client's promotional campaigns. We are not interested in being boring or even worse unforgettable and we certainly don't want that for our clients' either. Call (07) 5592 2685 or email: info@selectmarketing.net.au

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Have you ever considered collaborating with another business?

Working collaboratively could contribute significantly to the success of your business. There's a number of benefits including increase of sales, shared knowledge, increase of capacity, improvement of efficiency and reaching new markets.
In today's digital age, everyone has an audience so partnering with other brands and creating interesting content is a great thing to do!
There are three benefits to collaborating. It's cost effective, efficient and quick.
Collaborating gives businesses the opportunity to get more exposure while sharing the cost. We know two brains are better than one, right? It gives businesses the chance to create fantastic content and reach new markets quicker by becoming partners.

Here's some small business successful collaboration ideas:

- A gym could partner up with an physiotherapy company and refer any clients that have injuries to that company. In this situation the physio might give the gym a percent if someone if referred.
- A web design company could offer some of their web design services to local businesses in exchange for a link back to their homepage on their website.
- A dog groomer and trainer could collaborate to give each other business.
- An entertainment company could host an event at a restaurant to give it business in exchange for no venue hire.
- A marketing company could partner up with a business coach by providing services for their clients.
No matter how big or small the task, there are plenty of opportunities for small businesses to collaborate and bring about mutual growth!

Heres some collaborations that have worked on a larger scale:

Repsol and Burger King –
Only half the sales at petrol stations in Spain come from gas, the other half is from products. Petrol station Repsol and fast food company Burger King signed a strategic alliance where Repsol had the rights to have Burger King Franchises in petrol stations in Spain. This collaboration has lead Burger King's to its strongest growth in Europe and one of its biggest growth worldwide, starting with only four petrol stations in Madrid. Now Burger King and Repsol plan to reach 150 stations in a period of 5 years with an investment of 50 million Euro. Repsol is planning on hiring approximately 1500 new employees. That's some effective collaborating!!

Another great example is Esteve and Teijin Pharma –
In 2009 the two pharmaceutical companies collaborated. Esteve is an international pharmaceutical group and Teijin Pharma is a multinational Japanese pharmaceutical. By combining Esteve's experience in patient care in the Spanish market with Teijin Pharma's respiratory therapy technology, 'EsteveTeijin' Healthcare has changed the way medical oxygen is delivered. This service has let the company's to get closer to their clients and provide home service to patients. Since its partnership 3 years ago, 'EsteveTeijin' has made 13 million Euro and treats close on 35 000 patients in Spain.
Collaborating gives businesses new opportunities and areas to go! If you're interested in reaching out for a collaboration here's some hot tips:

Before you jump into a partnership, have a clear understanding of who your target market is and what brands they like. Think 'what company has your next customer as their current customer?' E.g. A shoe company collaborating with a clothes store or printing company collaborating with a office supplies company. Find a company that is connected to your industry in some way and make sure it can benefit you.

Collaborating is also amazing for growing your social media platforms if you choose a business with a strong social media following! The goal is to create great content for both parties and create a hype to break into new markets. So think strategically when choosing a business you want to partner up with.

There must be common rules that you agree to. Clearness is extremely important from the start and each business should be obvious on what their expectations are along with what they want out of the collaboration. Being honest with will make it much easier to make up agreements, these agreements state the expectations of the collaboration. Both businesses should share in there growth. Depending upon the type of collaboration and business your in you will have to determine if contracts will need to be made or if the signed agreements will be sufficient.

If your interested in collaborating talk to us today. We can give you some fantastic marketing advice and help you with a promotional plan to put into action. Call 07 5592 2685 or email info@selectmarketing.net.au.

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Have You Set Your 2015 SMART Goals?

It's the first full week of work for 2015 and there's a good chance that you're setting your business goals for the New Year!! The start of the year is the perfect time to re-examine your business and look at where you would like your business to head in 2015. When thinking about your business goals it is a good idea to make sure that you are developing goals that are Specific, Measurable, Achievable, Relevant and Time-bounded – SMART Goals.

Today I want to outline a few helpful tips to make sure you achieve your business objectives this year.

BE PRECISE

A specific goal has a much greater chance of being accomplished than a general goal. If your objective is 'to grow your business in 2015', then when writing your goal down make sure you are MORE SPECIFIC! Who, what, where, when and why. Would you look at moving offices? Increasing sales? Hiring new employees? Explain how you want to grow your business. Measure how much you want to increase your sales. The more precise you are, the better you can evaluate your results.
If you can, Include data in your goals. For instance, if you want to increase your sales, include your 2014 sale figures. E.g. 'I want our business sales to grow from $100 000 in December 2014 to $200 000 in December 2015'. Then when it's time to evaluate your goals of 2015, you can easily look at your point of reference of $100 000 and compare it to your end of year sales for 2015.

GET IT DONE

Goals aren't achieved by themselves. For every goal you set this year, make a list of actions. If your goal is to increase your annual sales from $100 000 to $200 000 your actions could be:
- Hire a new employee
- Look at ways to expand your business online
- Advertise online and internet marketing
- Launch a new product or service
- Increase product prices, for instance by 2% by April

Each of these tasks should be assigned to someone with a timeframe. This is how you can make sure the person stays on track and the goal is achieved. Half way through the year re-assess your goals and make sure everyone is on track with their task. Finally at the end of the year, look at your goals and see which were achieved and which weren't. Pay close attention to the ones you didn't achieve and try to figure out why. Did you handle all the tasks? Did you shift focus? Use the information obtained to help with next year's goal setting.

Setting objectives for the new year is a fantastic way to grow your business, be successful and move forward. Just remember each goal needs to be SMART: Specific, Measurable, Attainable, Realistic and Timely. This is the best way your goals will be achieved.

If you need help in achieving your business goals this year we can help! With a broad range of marketing and web solutions, we can help get your business of the ground and flying into 2015!! Call 07 5592 2685 or email info@selectmarketing.net.au. Call 07 5592 2685 or email info@selectmarketing.net.au.

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Could rebranding be the key to reinventing your brand?

Recently Reebok has introduced their redesigned logo promoting a shift towards the fitness market. Over the past few years the company has redirected their target market to areas that have been growing, focusing on consumers that participate in yoga, dance, aerobics and crossfit. The company has also become partners with Les Mills a brand that does exercise programs like Bodypump and Bodycombat. Reebok has reshaped themselves to really hit their new target markets with a BANG!

Rebranding can be a fantastic idea for companies that want to introduce themselves to new markets. They have the opportunity to create a fresh new look and feel. If you have thought about spicing up your brand talk to us about rebranding today! Call us on (07) 5592 2685 or email us info@selectmarketing.net.au.

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