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Subscribe to this list via RSS Blog posts tagged in Cost Effective

Posted by on in Mobile Responsive
THE RISE OF MOBILE MARKETING

2016 was crowned as “the year of Mobile”, because the amount of mobile users had reached over 2.1 billion. So in 2017 I think you already know that your digital marketing strategy needs to be incorporating mobile marketing. Today, it’s impossible to not see people glued to their smartphones’ screens. These little hand-held devices easily grab our attention, distract us and keep us entertained, so if you are not targeting your audience with by being mobile you could be missing out on an ever growing market.

More and more statistics are being released on mobile trends. It is unanimous that mobile devices have taken centre stage in our daily lives, as the average person spends at least 3 hours a day using the internet on their mobile device (according to Smart Insights). With this in mind, it is important to think about WHEN you should release your content, especially on social media because over 50% of smartphone users grab their mobiles immediately after waking up.

Due to this increased time being spent on mobile devices 68% of companies have integrated mobile marketing into their overall marketing strategy, (according to Salesforce). Companies are focusing on making their website as mobile-friendly as possible because Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead. 57% of users also said they would not recommend a business with a poorly designed mobile site, according to (Mickinsey & Company).

So if you have not figured it out by know it is VERY important that you have an effective mobile marketing strategy. It is really important that you grab your audience’s attention and even more important, is to convert that attention. There are a number of things you can do to help your mobile marketing make an impact.

Firstly, digital marketing and mobile marketing have a lot in common. However, mobile marketing has a number of things you need to be aware of, even if you are an expert at digital marketing campaigns.

Below are some of these “things” you need to keep in mind:

1. Mobile ads

One of the most known digital marketing methods to promote products is ads and this is exactly the same for mobile marketing. However, to be successful you must display small-sized screen ads. This is very important as nobody wants to read an ad that is not adapted to their mobile device. You always need to make your content, within your ads as clear as possible as well with mobile marketing.

2. Diversify your ads spots

It is important to include your ads on social media, websites, and on the search engines. One of the best spots to place a mobile advert is in apps. A lot of people spend their time on their mobile using apps, in fact 80% of the time. If you find it is relevant for your business to have a spot in an app, do it. You need to know which app will be the most appropriate for your business. Each app has its “typical profile”. So does some research on the target market of the app.  For instance many game apps depending on the type of game may be used by younger people.

3. QR code

You most likely have seen these before. QR codes are getting more and more popular. They are the little white and black squares you can find on a product’s label, on a flyer, or on a poster.  You decode the QR code by taking a picture of it after downloading the software. Once it is decoded, it offers you access to a website, a phone number, or even an email address that enables you to access the promotion. More and more businesses are starting to include these in their mobile marketing strategy.

4. Location-based marketing

Have you ever noticed ads popping up of businesses that were close to you when you were surfing the internet on your mobile. It’s called location-based marketing.  Businesses actually buy “geographic ads’ spot”; which means if you are anywhere near the company, you will be able to see their ads. If you are too far away, then logically the ads will not appear on your screen.   This is a great option to use if you are a small to medium sized business, as it captures the attention of people within your area that may be looking for your product or service.  For instance, if you own a café or restaurant local traffic is what you are after and after all we’ve all got to eat right? Location-based marketing is an amazing tool when it is put to good use, but you need to really research and know which customers you want to target, as each business if different and unique when adopting this type of mobile marketing strategy.

5. SMS marketing

We all know about email marketing, which is an effective marketing strategy to build relationships with your audience.  SMS marketing can be just as effective, surprisingly even more so. It turns out that SMS marketing is more efficient than the classic email campaign. 98% of SMS messages are read compared to 22.5% emails. However, do not send to many SMS messages, otherwise you risk a high rate of opt-outs. The most you should SMS is 4 messages a month. Like with email marketing, you need to work on increasing your database to have a wider reach and like with email marketing you can offer them an incentive to sign up.

6. Email marketing

If you are using this strategy within your marketing, then make sure your campaigns are mobile responsive. Many email marketing software offer templates that are responsive and with more and more people, in fact about 53% of emails being opened on mobile devices, it is important that you make sure you are using tools that enable you to be email responsive on mobile devices.

7. Adapt your site 

As previously stated, 57% of users say they won’t recommend a business with a poorly designed mobile site and with Google announcing back in 2015 that mobile search queries had taken over desktop queries within ten countries including USA, Australia and Japan.  This means your website MUST be mobile friendly.  There are tools that exist online to help turn your site into a responsive website and if your site is built using a CMS then there are responsive templates available for you to use.  However regardless of the above information, there are still millions of websites online that are not mobile friendly, and if you are one of those businesses then talk to a web designer today, or better yet give us a call.

The key to mobile marketing is adaptation. Mobile marketing is considered to be a form of digital marketing, so anything that is relevant to digital marketing is also relevant for mobile marketing. Like any marketing channel though you need to design and incorporate your content for that medium to better reach and market to your audience engaging with mobile. 

Remember to make your content clear and responsive. Research your audience and their habits with how they use their mobile first before creating your mobile marketing strategy and where you will spend your marketing dollars to get the desired results you are after.  This will be very helpful in particular with ad placement, as well as with any location based marketing you may do.

Need help with marketing in general, mobile marketing and web design?  Call us on (07) 5592 2685 or email info@selectmarketing.net.au and put our experience to your benefit.

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Have you ever considered collaborating with another business?

Working collaboratively could contribute significantly to the success of your business. There's a number of benefits including increase of sales, shared knowledge, increase of capacity, improvement of efficiency and reaching new markets.
In today's digital age, everyone has an audience so partnering with other brands and creating interesting content is a great thing to do!
There are three benefits to collaborating. It's cost effective, efficient and quick.
Collaborating gives businesses the opportunity to get more exposure while sharing the cost. We know two brains are better than one, right? It gives businesses the chance to create fantastic content and reach new markets quicker by becoming partners.

Here's some small business successful collaboration ideas:

- A gym could partner up with an physiotherapy company and refer any clients that have injuries to that company. In this situation the physio might give the gym a percent if someone if referred.
- A web design company could offer some of their web design services to local businesses in exchange for a link back to their homepage on their website.
- A dog groomer and trainer could collaborate to give each other business.
- An entertainment company could host an event at a restaurant to give it business in exchange for no venue hire.
- A marketing company could partner up with a business coach by providing services for their clients.
No matter how big or small the task, there are plenty of opportunities for small businesses to collaborate and bring about mutual growth!

Heres some collaborations that have worked on a larger scale:

Repsol and Burger King –
Only half the sales at petrol stations in Spain come from gas, the other half is from products. Petrol station Repsol and fast food company Burger King signed a strategic alliance where Repsol had the rights to have Burger King Franchises in petrol stations in Spain. This collaboration has lead Burger King's to its strongest growth in Europe and one of its biggest growth worldwide, starting with only four petrol stations in Madrid. Now Burger King and Repsol plan to reach 150 stations in a period of 5 years with an investment of 50 million Euro. Repsol is planning on hiring approximately 1500 new employees. That's some effective collaborating!!

Another great example is Esteve and Teijin Pharma –
In 2009 the two pharmaceutical companies collaborated. Esteve is an international pharmaceutical group and Teijin Pharma is a multinational Japanese pharmaceutical. By combining Esteve's experience in patient care in the Spanish market with Teijin Pharma's respiratory therapy technology, 'EsteveTeijin' Healthcare has changed the way medical oxygen is delivered. This service has let the company's to get closer to their clients and provide home service to patients. Since its partnership 3 years ago, 'EsteveTeijin' has made 13 million Euro and treats close on 35 000 patients in Spain.
Collaborating gives businesses new opportunities and areas to go! If you're interested in reaching out for a collaboration here's some hot tips:

Before you jump into a partnership, have a clear understanding of who your target market is and what brands they like. Think 'what company has your next customer as their current customer?' E.g. A shoe company collaborating with a clothes store or printing company collaborating with a office supplies company. Find a company that is connected to your industry in some way and make sure it can benefit you.

Collaborating is also amazing for growing your social media platforms if you choose a business with a strong social media following! The goal is to create great content for both parties and create a hype to break into new markets. So think strategically when choosing a business you want to partner up with.

There must be common rules that you agree to. Clearness is extremely important from the start and each business should be obvious on what their expectations are along with what they want out of the collaboration. Being honest with will make it much easier to make up agreements, these agreements state the expectations of the collaboration. Both businesses should share in there growth. Depending upon the type of collaboration and business your in you will have to determine if contracts will need to be made or if the signed agreements will be sufficient.

If your interested in collaborating talk to us today. We can give you some fantastic marketing advice and help you with a promotional plan to put into action. Call 07 5592 2685 or email info@selectmarketing.net.au.

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Posted by on in Website Design
Get your online store off the ground today!

A Ecommerce site is a major part of your business, just like your mobile phone. Now, you can pay for it in the same manner and at a fraction of the cost of purchasing a website up front.
We offer a fantastic and affordable Ecommerce plan for less than a boost juice a day! Pay only $199.00 per month plus a set-up fee and get a professionally designed website that includes everything you need to run an online store.
Our plan includes:
• 7 content pages
• 5 hours of allocated for CMS maintenance and website updates per month
• 8 email accounts
• 2 installed components
• Unique template design with: branding, contact form, branding Incorporated colours and Images + more
• Rotating header gallery
• Banner advertisements
• Basic organic SEO with: Google analytics code, Google verification code, friendly URL's and keywords within the website
• Registration of domain if required
• Hosting account with cPanel
• Shopping Cart with 50 Products included
• Pay-Pal Integration
Every great business idea takes flight with the launch of a professionally designed website. Talk to us about your individual website needs today. Phone: (07) 5592 2685, Email: info@rent-a-website.com.au or visit our website www.rent-a-website.com.au.

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Get A Website For Less Than A Snickers A Day!

A website is the key piece of the puzzle when it comes to a successful business. It’s a fantastic way to represent yourself professionally to the world. Although what stops most people getting a website?

The price. They are expensive right? Wrong! Just like your mobile phone you can now pay for it in the same manner and at a fraction of the cost of purchasing a website up front. Do you like snickers? Well for less than a snickers a day we can make you a professionally designed website.

For $49.95 a month the website includes 4 Content Pages, 2 hours of free Maintenance and CMS Updates per Month, 5 registered email accounts, 1 Joomla component, Unique template design, branding, hosting, basic organic search engine optimization, text and email updates, registration of your domain, in-house support and secure and fast hosting.

Having a website doesn’t need to break the bank. Talk to us today about designing a website for your company this year and get online now! Go to http://rent-a-website.com.au/rental-plans to check out our plans.

 

 

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Why being online is vital for your business!

In the 21st century a website is a vital part of your business! Why you ask?

The market in which business is conducted and communication has changed dramatically over the years. In 2000 33% of Australians had access to an internet connection, today 88% of Australians have access to the internet and that’s growing increasing daily. Phonebooks and telephone books are a thing of the past, search engines are the medium people use these days when searching for what they want.

Advantages to having a web presence:

1. A website address is easier to remember than a phone number

2. You have more reliability by having an Internet presence in today’s age.

3. Potential customers can find your business online from anywhere in the world.

4. Your website is on 24-7

5. You can very accurately track the traffic on your website.

6. Marketing on the Internet is much more cost effective than traditional marketing methods.

7. You have the chance to differentiate your business from your competition, it’s the chance to be seen is ways you never would have.

8. If you plan to sell your products and services online, a website is a core component of your business. 

9. If you’re not selling online, a website still is a must as a supplementary cost effective marketing tool.

10. Even if you only list your address and opening hours, having a web presence could give you the edge over your competitors.

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