Get RAW!

We are not your traditional type of marketing and web design company. We are young, fresh, a bit cheeky, edgy, creative and more importantly loyal to our customers. We have respect for the "rules" of the marketing game, but we're also not afraid to bend them.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
Subscribe to this list via RSS Blog posts tagged in Increase Traffic
Want to Increase your Conversion Rate Online?

Your SEO is doing wonders for your website and getting you great rankings and even better traffic, but this traffic means nothing to your business if it doesn't convert to meaningful revenue. What will matter the most to the bottom line of any online marketing activities will be your conversion rate.  This can also come in a number of forms and really depends on the goals of your website and what you are trying to achieve when people visit, other than the ultimate need for visitors to purchase your products and services. You might want visitors to engage in content download, have meaningful interactions with elements of your site, and fill out any forms to build on your database for future interactions, just to name a few.  Increasing conversation rate seems pretty simple, right. Unfortunately, if you've ever tried it, you know it's not as easy as it sounds. There are any numbers of variables that will factor into whether or not a visitor converts, but on the flip side there are any numbers of strategies you can use. Let's have a look at some of them below.


Call to Action

We all know what this is and you should include a call-to-action on your website, but why stop at just one. Place these throughout your website in button form, signup opportunities, popup offers, and download opportunities, within the body of your content and blog posts, situated in the side-bar and header. By placing these call-to-actions throughout your website you are giving your visitor more opportunity to convert, however don't be obnoxious where your visitor gets fed up with them and simply leaves. Think about the placement of the call-to-action and how they can be relevant within your design structure and provide benefit to your potential customer.

Let's check out a few stats on CTA's

  1. ContentVerve saw a 90% increase in click-through rate by using first-person phrasing.
  2. Personalized CTAs convert 42% more visitors into leads than untargeted CTAs. (HubSpot)
  3. Neil Patel found that users prefer to learn about the offer before clicking a CTA - placing his CTA above the fold decreased conversions by 17%. (QuickSprout)
  4. Grow & Convert estimates conversion rates for certain CTA locations:

A. Sidebar: 0.5 - 1.5%
B. Generic, end-of-post: 0.5 - 1.5%
C. Pop-ups: 1 - 8%
D. Sliders and bars: 1 - 5%
E. Welcome gates: 10 - 25%
F. Featurebox: 3 - 9%
G. Navbar: varies

We can go on with many more statistics about CTA's and what will work for some, may not work for you. Successful Call-to-Actions require experimentation and testing and a willingness to try new things, so dive in.

Trust Seals

Adding one or multiple trust seals can also help with your conversion rate online. Many industries have authority companies that oversea them, such as the travel industry with The Australian Federation of Travel Agents Limited (AFTA). Any travel agency in Australia registered with AFTA is then in turn considered to be a trusted agent and therefore legitimate. If you are shopping online then having certain trust seals is extremely important for the customer to see, as well as having an SSL certificate associated with your site. More than 88% off people feel that trust seals are important when shopping online and over 70% have cancelled their online order because they did not "trust" the transaction.

So check within your industry what authorities can provide an extra level of trust when people land on your website. Find out who are they and what you need to do to get rewarded?

Some other great things to keep in mind to help your conversion rate online are:

You're Headline

It is perhaps the single most important element of your landing page. GRAB THEIR ATTENTION!! with a great headline.

You're in the business of solving problems

It is important to clearly state the benefits of your product and or service. Listing your product and service features is a must, but even more important is to tell your potential customers / visitors exactly how your product and service will be of benefit to them or solve their problem.

Keep it above the fold

Ideally any opt-in boxes and other conversion elements should be above the fold for better results. However we have already mentioned that you can add more than one CTA, strategically placed throughout your site for even more optimal conversion rate results.

Humanize your brand

Adding a simple video on landing pages to show there's a real person behind your brand or having a fun creative video to introduce your business is a must in any website. Including video on a website landing page can increase conversion rates by 80% and 92% of mobile video consumers share videos with others (hubspot).

Kick the 'Hype' to the curb

In today's environment most consumers are to savvy to fall for copywriting based on hype. So ditch it and focus more on clear, easy to follow and compelling copy that will help your potential customer to purchase or pick up the phone to call.

Single column vs. multi-column layout

Many sites have a double-column layout, one experiment done by Marketing Experiments with a test version showed a 681 % increase in conversions when changing from a double column layout to single. You can probably guess that less distractions, more streamlined content, and perhaps better eye tracking were all factors that led to an easier user experience. However, with more testing generic searches had customers requiring more clarity of value from the brand before making a decision to convert, and multi-column layouts with more complex information did better in aiding the conversion rate by providing a wider array of information on the brand to build initial trust.

It comes down to the visitor's relationship with the brand. The more a customer knows about the brand, the simpler and more focused website design tends to win. On the flip side the less known about the brand by the visitor the more complex, multi-faceted and weighted website design won.
Think about your brand and how well-known in the market place it is. We all can't be Apple, but good web design will always have a structure drawn out and created before actually being developed.

There are many more tips to help with conversion rates online and we have touched on a few that I think are pretty important. In saying this, the last tip we are going to look at below is a must.

Test! Test! Test!

One of the best things you can do to improve your conversion rate is to test. Don't be afraid to make mistakes. You never know unless you try and as I previously mentioned what works for some may not work for you. You can try A/B or split testing which involves testing one version of a page or interface element against another version of the same thing. Each element will be measured by its effectiveness in comparison to the other. These elements will all be defined by what the conversion looks like to you and as previously touched on this could be signing up for an email newsletter, creating an account with a login and password, making a purchase, downloading your app, or something else entirely.

There are also some software's that exist to help you set up tests. Some of these are free like Google Content Experiment or you can pay for others such as Optimizely or Website Optimizer.  After testing, it's important to track, collect information and analyze the statistics. There is no point in doing this if you are not analyzing the data. The statistics will tell you what elements need to be kept or improved. You can also ask your audience to give their feedback on what they are looking for and what you can improve. There is also software that can help with this too.

It is really good to have traffic on your website, it's even better when this traffic generate profits! Need help with your website then give us a call on (07) 5592 2685 or email info@selectmarketing.net.au  to get your conversion rates soaring?

Hits: 807
0

Posted by on in Mobile Responsive
THE RISE OF MOBILE MARKETING

2016 was crowned as “the year of Mobile”, because the amount of mobile users had reached over 2.1 billion. So in 2017 I think you already know that your digital marketing strategy needs to be incorporating mobile marketing. Today, it’s impossible to not see people glued to their smartphones’ screens. These little hand-held devices easily grab our attention, distract us and keep us entertained, so if you are not targeting your audience with by being mobile you could be missing out on an ever growing market.

More and more statistics are being released on mobile trends. It is unanimous that mobile devices have taken centre stage in our daily lives, as the average person spends at least 3 hours a day using the internet on their mobile device (according to Smart Insights). With this in mind, it is important to think about WHEN you should release your content, especially on social media because over 50% of smartphone users grab their mobiles immediately after waking up.

Due to this increased time being spent on mobile devices 68% of companies have integrated mobile marketing into their overall marketing strategy, (according to Salesforce). Companies are focusing on making their website as mobile-friendly as possible because Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead. 57% of users also said they would not recommend a business with a poorly designed mobile site, according to (Mickinsey & Company).

So if you have not figured it out by know it is VERY important that you have an effective mobile marketing strategy. It is really important that you grab your audience’s attention and even more important, is to convert that attention. There are a number of things you can do to help your mobile marketing make an impact.

Firstly, digital marketing and mobile marketing have a lot in common. However, mobile marketing has a number of things you need to be aware of, even if you are an expert at digital marketing campaigns.

Below are some of these “things” you need to keep in mind:

1. Mobile ads

One of the most known digital marketing methods to promote products is ads and this is exactly the same for mobile marketing. However, to be successful you must display small-sized screen ads. This is very important as nobody wants to read an ad that is not adapted to their mobile device. You always need to make your content, within your ads as clear as possible as well with mobile marketing.

2. Diversify your ads spots

It is important to include your ads on social media, websites, and on the search engines. One of the best spots to place a mobile advert is in apps. A lot of people spend their time on their mobile using apps, in fact 80% of the time. If you find it is relevant for your business to have a spot in an app, do it. You need to know which app will be the most appropriate for your business. Each app has its “typical profile”. So does some research on the target market of the app.  For instance many game apps depending on the type of game may be used by younger people.

3. QR code

You most likely have seen these before. QR codes are getting more and more popular. They are the little white and black squares you can find on a product’s label, on a flyer, or on a poster.  You decode the QR code by taking a picture of it after downloading the software. Once it is decoded, it offers you access to a website, a phone number, or even an email address that enables you to access the promotion. More and more businesses are starting to include these in their mobile marketing strategy.

4. Location-based marketing

Have you ever noticed ads popping up of businesses that were close to you when you were surfing the internet on your mobile. It’s called location-based marketing.  Businesses actually buy “geographic ads’ spot”; which means if you are anywhere near the company, you will be able to see their ads. If you are too far away, then logically the ads will not appear on your screen.   This is a great option to use if you are a small to medium sized business, as it captures the attention of people within your area that may be looking for your product or service.  For instance, if you own a café or restaurant local traffic is what you are after and after all we’ve all got to eat right? Location-based marketing is an amazing tool when it is put to good use, but you need to really research and know which customers you want to target, as each business if different and unique when adopting this type of mobile marketing strategy.

5. SMS marketing

We all know about email marketing, which is an effective marketing strategy to build relationships with your audience.  SMS marketing can be just as effective, surprisingly even more so. It turns out that SMS marketing is more efficient than the classic email campaign. 98% of SMS messages are read compared to 22.5% emails. However, do not send to many SMS messages, otherwise you risk a high rate of opt-outs. The most you should SMS is 4 messages a month. Like with email marketing, you need to work on increasing your database to have a wider reach and like with email marketing you can offer them an incentive to sign up.

6. Email marketing

If you are using this strategy within your marketing, then make sure your campaigns are mobile responsive. Many email marketing software offer templates that are responsive and with more and more people, in fact about 53% of emails being opened on mobile devices, it is important that you make sure you are using tools that enable you to be email responsive on mobile devices.

7. Adapt your site 

As previously stated, 57% of users say they won’t recommend a business with a poorly designed mobile site and with Google announcing back in 2015 that mobile search queries had taken over desktop queries within ten countries including USA, Australia and Japan.  This means your website MUST be mobile friendly.  There are tools that exist online to help turn your site into a responsive website and if your site is built using a CMS then there are responsive templates available for you to use.  However regardless of the above information, there are still millions of websites online that are not mobile friendly, and if you are one of those businesses then talk to a web designer today, or better yet give us a call.

The key to mobile marketing is adaptation. Mobile marketing is considered to be a form of digital marketing, so anything that is relevant to digital marketing is also relevant for mobile marketing. Like any marketing channel though you need to design and incorporate your content for that medium to better reach and market to your audience engaging with mobile. 

Remember to make your content clear and responsive. Research your audience and their habits with how they use their mobile first before creating your mobile marketing strategy and where you will spend your marketing dollars to get the desired results you are after.  This will be very helpful in particular with ad placement, as well as with any location based marketing you may do.

Need help with marketing in general, mobile marketing and web design?  Call us on (07) 5592 2685 or email info@selectmarketing.net.au and put our experience to your benefit.

-      

Hits: 852
0
FREE techniques you can do to increase traffic to your website

People are searching for your business online as you read this article. Just because you have a website does not mean that you will be found online. SEO has become an important tool that needs to be included in any online marketing plan. Both online and off-line techniques are used to drive traffic to your website and it is this traffic that will move you up the search engine ranks and in turn help you increase sales.  It does not happen overnight, so don't get discouraged if at first you don't see much movement. SEO will take at least 3 months to really get you going places; of course if you have big budgets then you can jump up that search list even more quickly.

Below are some tips you may not be familiar with that can help get the traffic flowing:

Let's have a look!

1. We have all heard that 'Content is King'

This technique looks at keeping your content fresh on your website, which is why many people have blogs now. Think of how you can provide great information about your business, product or service in a fresh and interesting way. Ensure you have keywords within the content to help with searching as well. As you should already be aware of this technique, we are going to talk about a method called "digg-like", which can also help you generate traffic. The idea behind websites like Digg is relatively easy to understand. On the Internet, there are a number of websites where you can post your blog article with the intention for users to read and like your information. The more likes your article gets, the higher it will be on the website's main page, which will then introduce their visitors to your brand. So check out Digg, BuzzFeed, Upworthy and Reddit to help spread the word about your business.

2. Get cozy online with 'Influencers'

It is great when people share your content and brand with the people around them, but even better if you can get the people known as 'influencers' to spread your message as well. "Real influencers", are people running blogs, online magazines, and social media pages that have thousands of followers. These people could be celebrities, as well as everyday people who have become Internet sensations. Try and connect with influencers that focus on topics within your particular industry. These people have created loyal followers who are interested in what they have to say, the products they use and the trends they are on top of. They help create wider visibility of your brand and by using influencers who are well known within your target market will help increase the flow of traffic to your site. Most influencers make their money by promoting these brands and products, so unless they are an advocate of your brand and promote you for free then you will most likely need to pay for the 'shout out'.

3. Become the Guest Blogger

By becoming a guest blogger you are creating opportunities to grow your blog readership and platform, increase awareness of your brand and build your personal reputation within the industry you do business in. When guest blogging you must negotiate with the host blogger to include a link to your blog in the post somewhere, usually at the beginning or end. After all, you want to increase your online visibility and over time, these backlinks will raise the value of your blog (aka brand) on search engines, making your content easier to find via Google, Yahoo, and Bing. One of the best things about becoming a guest blogger is that it allows you to enter an already-established community, and share your message with new people. If you are adding value to the blog or discussion, you will see that convert over time to more readers, fans, and followers of your own brand. On the flip side, if all you ever do is sell your brand or product, you may end up well-known, but with a reputation you may not want. No matter the platform you use, whether it is social media or blogs it is always best to post more information that is informative, fun and helpful for your audience than a full on sales pitch. By all means you are there to increase your brand online and to make more sales, but you have to have a balance and by adding value over time you will see the results you are looking for.

When guest blogging make sure you do the following:

1. Link to the post from your blog
2. Promote it on your social media platforms (several times). Tweet it, Share it, Post it
3. Thank the person
4. Stick around and respond to any comments there may be on the blog

Guest blogging also works the other way as well. So think about who could guest blog on your site. Some bloggers will blog about their guest post and link it to their own blog giving you some great link opportunities that will increase your traffic, which is what we are looking for right! Allowing guest bloggers will also help you build a professional blogger network.

4. Using Forums

Forum posts are becoming a more and more popular way for businesses and people to increase their website page ranking. It is a great opportunity for you to express your knowledge, build credibility and connect with people you already know are interested in what your brand, product or service is all about.

However, a huge mistake would be to register on a forum only to promote your website, although this is your end goal – to increase traffic to your site, like posting on social media you need to be providing useful and interesting information that your audience wants to read. People who blatantly promote themselves and their business will usually turn people off their brand, as the people using these forums usually don't like that type of behaviour and in turn would be bad for your online reputation. You could lose these potential customers.
To avoid this type of situation, we advise you first help these forum users who may need to solve a problem or are in need to talk with others who are more knowledgeable than themselves. This doesn't mean that you can't still put your website URL, we just suggest you put it with a short description in your signature (the little text area that appears automatically) if the forum permits you to. Be active and be nice, do not act with only your website's promotion in mind.

If you have proved your expertize several times, and your posts reflect the quality of the work you are offering, people will be interested in visiting your website and be more likely to go one step further and want to purchase what you have to offer. So do a search online for good forums talking about your industry and get on board.

5. Quora

Have you ever heard of Quora? It is actually a website where Q&A (Questions & Answers) are organized on just about every topic known to man. This type of Q&A service is soaring in popularity with a lot of questions being asked online, and you are free to offer your answer to these.
Some things to keep in mind when thinking of using Quora within your marketing mix:

i) You can find new ideas to talk about
ii) Create and build content
iii) You are opening the lines of communication with your target audience
iv) Build on your own communication skills when dealing with your audience
v) Ask good, interesting questions or provide great relevant answers
vi) Work on building your presence within the community of Quora
vii) You must monitor and engage, if you don't do this then there is no point in you being there

By using Quota you are giving yourself the opportunity to gain exposure to Quora's 700,000+ monthly visitors; however in marketing it is always a good idea to break that number down and find out the questions people are asking about your product or industry, and build your expertise and authority on your chosen topic as you will be judged by the quality of your questions and answers. If all goes well, your audience is more likely to trust you and will more often than not take that next step to contact you one-on-one or visit your website to learn more about you, your product or service. So don't forget to put a link to your site, but again, you are not there to be a self-promoter first and foremost, you are there to offer your expertise.
I think it is also important that no matter your industry that you continue to learn and Quora has become a great place for you and me to learn from other users, customers, industry experts and of course from even our competitors. Besides posting questions and answering questions, you can build a Quora page for your business, use the site for market research, and start a Quora blog and publish stories.

6. Social Media

Our social media accounts have become such an integral part of our daily life. Facebook, Twitter, Instagram, Pinterest, and so on have also become embedded in our business marketing strategy. All accounts are free but because so many businesses use them as well, these days there are also options to create paid advertisements within each account to boost your reach.

Your accounts are an extension of your website and you probably interact with them more than your actual site, unless you are blogging of course. They allow you to get in touch with your clients and vice versa, with many large company's having social media 'call centres' or people within small businesses dedicated to be on the social media accounts to handle any enquires, questions or complainants. You can use them to promote your new products or services, to build your online reputation and to reach possible new clients. The idea of using social media to promote your business is great, but achieving great results is not as easy as it seems.

Like all the other techniques we have mentioned social media as a marketing tool also has a number of rules and a so called code of conduct that you need to follow to have any chance of success. One of the biggest issues is finding time to post and what to post and where to post that many business owners face. It can be very daunting especially if you are a small business and do not have a dedicated social media manager; after all you are dedicating your time to growing your business and servicing clients, not sitting on social media all day.
However fi you are blogging you should be linking your blog to all social media accounts, but each account will have its own rules so you do need to adjust each post to each account you use, but always link it back to your blog, after all we are looking at increase traffic here. Don't just post once – post many times from the one blog piece. Each post should also have its own image to represent each point of view from your blog.

You want to encourage your audience to comment, to like and most importantly to share. Make sure your notifications are set up so that when people are commenting, liking or sharing that you are thanking them or responding to any questions they may have. It is here where you will build customer loyalty and show other members of your audience who have not engaged with you the type of business you are and it will help them to trust you easier by seeing your interaction with others.

One of the most common ways to increase customers from Facebook is to organize events on your page such as discounts, competitions and sales. For example, you can offer discounts on your products to customers that have shared your Facebook page or if you want to increase shares and likes you can run a competition.

7. Yahoo and Bing: are you neglecting these search engines?

When it comes to SEO and search engines most businesses will concentrate on Google, as it seems to rule the roost. If you are ranking well on Google that does not mean you will rank well on Yahoo and Bing. Each search engine needs its own strategy. If you don't optimise for the three you may be missing out on some great business opportunities.

With SEO it is important to have high quality backlinks and these hold weight on both Google and Bing. One of the things SEO experts are always aware of is the search engine algorithms, as these can affect your rankings and the work they do to help your website rank higher. With Google it recognises synonyms and context around a keyword that is being used, however with Bing it is better to be more exact with your keywords. A number of years ago Google announced that it does not care all that much about meta keywords and descriptions as ranking factors, Bing and Yahoo however still consider these factors , so add those meta keywords and descriptions in your website, after all what have you got too loose except increases across the SERPs.

We have talked about Flash content and SEO before in previous blogs and for Google this has not changed. Google does not like Flash and has trouble crawling Flash sites or Flash content within sites. Bing on the other hand understands and crawls Flash sites quite well.  No one really likes to tell you their age, but when it comes to Domain age and page authority in SEO, Bing finds this to be important when assigning rank. Google is more interested in quality backlinks pointing towards a domain and doesn't put as much importance on domain age as Bing. However, the both have the same favourite's .edu, .edu.au and .gov and .gov.au websites.

As we mentioned in the title all of these techniques that you can use are FREE and it doesn't hurt you to play around and be aware of how you can increase traffic to your website. Your site has become one of the major marketing tools you will have online so it is important to spend time working on increasing visitation. If like many other small to medium sized businesses and you simply don't have the time then you can always talk to us about getting a FREE SEO report on your website to see where you actually sit and look at how we can help you.

Click here for your report, otherwise you can email us at info@selectmarketing.net.au.

Hits: 1411
0

facebook-green twitter-green linkedin-green google-plus-green