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Subscribe to this list via RSS Blog posts tagged in Mobile Marketing

Posted by on in Mobile Responsive
THE RISE OF MOBILE MARKETING

2016 was crowned as “the year of Mobile”, because the amount of mobile users had reached over 2.1 billion. So in 2017 I think you already know that your digital marketing strategy needs to be incorporating mobile marketing. Today, it’s impossible to not see people glued to their smartphones’ screens. These little hand-held devices easily grab our attention, distract us and keep us entertained, so if you are not targeting your audience with by being mobile you could be missing out on an ever growing market.

More and more statistics are being released on mobile trends. It is unanimous that mobile devices have taken centre stage in our daily lives, as the average person spends at least 3 hours a day using the internet on their mobile device (according to Smart Insights). With this in mind, it is important to think about WHEN you should release your content, especially on social media because over 50% of smartphone users grab their mobiles immediately after waking up.

Due to this increased time being spent on mobile devices 68% of companies have integrated mobile marketing into their overall marketing strategy, (according to Salesforce). Companies are focusing on making their website as mobile-friendly as possible because Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead. 57% of users also said they would not recommend a business with a poorly designed mobile site, according to (Mickinsey & Company).

So if you have not figured it out by know it is VERY important that you have an effective mobile marketing strategy. It is really important that you grab your audience’s attention and even more important, is to convert that attention. There are a number of things you can do to help your mobile marketing make an impact.

Firstly, digital marketing and mobile marketing have a lot in common. However, mobile marketing has a number of things you need to be aware of, even if you are an expert at digital marketing campaigns.

Below are some of these “things” you need to keep in mind:

1. Mobile ads

One of the most known digital marketing methods to promote products is ads and this is exactly the same for mobile marketing. However, to be successful you must display small-sized screen ads. This is very important as nobody wants to read an ad that is not adapted to their mobile device. You always need to make your content, within your ads as clear as possible as well with mobile marketing.

2. Diversify your ads spots

It is important to include your ads on social media, websites, and on the search engines. One of the best spots to place a mobile advert is in apps. A lot of people spend their time on their mobile using apps, in fact 80% of the time. If you find it is relevant for your business to have a spot in an app, do it. You need to know which app will be the most appropriate for your business. Each app has its “typical profile”. So does some research on the target market of the app.  For instance many game apps depending on the type of game may be used by younger people.

3. QR code

You most likely have seen these before. QR codes are getting more and more popular. They are the little white and black squares you can find on a product’s label, on a flyer, or on a poster.  You decode the QR code by taking a picture of it after downloading the software. Once it is decoded, it offers you access to a website, a phone number, or even an email address that enables you to access the promotion. More and more businesses are starting to include these in their mobile marketing strategy.

4. Location-based marketing

Have you ever noticed ads popping up of businesses that were close to you when you were surfing the internet on your mobile. It’s called location-based marketing.  Businesses actually buy “geographic ads’ spot”; which means if you are anywhere near the company, you will be able to see their ads. If you are too far away, then logically the ads will not appear on your screen.   This is a great option to use if you are a small to medium sized business, as it captures the attention of people within your area that may be looking for your product or service.  For instance, if you own a café or restaurant local traffic is what you are after and after all we’ve all got to eat right? Location-based marketing is an amazing tool when it is put to good use, but you need to really research and know which customers you want to target, as each business if different and unique when adopting this type of mobile marketing strategy.

5. SMS marketing

We all know about email marketing, which is an effective marketing strategy to build relationships with your audience.  SMS marketing can be just as effective, surprisingly even more so. It turns out that SMS marketing is more efficient than the classic email campaign. 98% of SMS messages are read compared to 22.5% emails. However, do not send to many SMS messages, otherwise you risk a high rate of opt-outs. The most you should SMS is 4 messages a month. Like with email marketing, you need to work on increasing your database to have a wider reach and like with email marketing you can offer them an incentive to sign up.

6. Email marketing

If you are using this strategy within your marketing, then make sure your campaigns are mobile responsive. Many email marketing software offer templates that are responsive and with more and more people, in fact about 53% of emails being opened on mobile devices, it is important that you make sure you are using tools that enable you to be email responsive on mobile devices.

7. Adapt your site 

As previously stated, 57% of users say they won’t recommend a business with a poorly designed mobile site and with Google announcing back in 2015 that mobile search queries had taken over desktop queries within ten countries including USA, Australia and Japan.  This means your website MUST be mobile friendly.  There are tools that exist online to help turn your site into a responsive website and if your site is built using a CMS then there are responsive templates available for you to use.  However regardless of the above information, there are still millions of websites online that are not mobile friendly, and if you are one of those businesses then talk to a web designer today, or better yet give us a call.

The key to mobile marketing is adaptation. Mobile marketing is considered to be a form of digital marketing, so anything that is relevant to digital marketing is also relevant for mobile marketing. Like any marketing channel though you need to design and incorporate your content for that medium to better reach and market to your audience engaging with mobile. 

Remember to make your content clear and responsive. Research your audience and their habits with how they use their mobile first before creating your mobile marketing strategy and where you will spend your marketing dollars to get the desired results you are after.  This will be very helpful in particular with ad placement, as well as with any location based marketing you may do.

Need help with marketing in general, mobile marketing and web design?  Call us on (07) 5592 2685 or email info@selectmarketing.net.au and put our experience to your benefit.

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Did you know Instagram's engagement is 58 times higher, per follower than Facebook? It has huge marketing potential for your business!! Today I want to discuss how you can use the social media platform to attract customers. Here's 6 tips how:

1. Humans remember 20% of what they read and 80% of what they see! So make sure your profile provides as much information as possible. Write a short description of what your business does, include your website and be consistent. Have the same company name and logo throughout all your social media platforms so consumers can recognise your account straight away.

2. Next connect, if you already have followers on your other social media platforms, many of those users will be interested in following your Instagram account! Let them know how to find you and invite them to follow you. Your website is another great place to promote your Instagram account to encourage users to follow you. Think of something fun, be visual and inviting.

A great example, is Nicole Warn's website Gary Pepper, It's visually appealing and has a very straightforward layout making it easy to navigate to any of her social media sites.

gary pepper instgram1

3. A simple message I want to get across that is so important for your business, is to be interesting. Why would anyone want to follow someone that is boring? Get creative! Make your bio quirky, fun and appealing. Next start posting attractive images to hook your customers. The more followers you have, the more exposure your company will receive.

Don't just post photos of your product or services! It's all about mixing it up, post images your customers can relate to, post behind the scene images and post images of your customers with your products. Think outside the box and how you can post captivating images to show off your business.

image

A great example is Taco Bell who shares lots of food pics and creative depictions of their products. For example, this Christmas decoration is made out of Taco Bell sauce packets.

4. USE HASHTAGS!! We have all seen hashtags floating around, its time you used them! They are very effective and a great way to connect with consumers that are interested in your product or service to increase your followers. There great if you're running a competition making it easy to track who's involved and talking about your business. It's a must to tag your company name in every post for branding. You can use as many hashtags as you like in your photo. In fact, the more hashtags you use, the more likely it is that users will find you.

5. Take advantage of videos posts! It's all about being visual, not only sharing photos. You have the opportunity to connect with consumers on another level by posting fun interesting videos. It's a great way to bring your Instagram to life!

6. And my last bit of advice is, run contents! Want to increase your followers? What a way to create exposure for your brand and connect with consumers. Tell your followers what picture to post and assign a specific hashtag. If your prize is worth it, users get very involved, creating a great amount of exposure for your business resulting in more followers. Research other companies and do something similar! I couldn't recommend them anymore!!

Take advantage of Instagram and how powerful visual communication is! If you need help with managing your social media channels contact us today. Email info@selectmarketing.net.au or call 07 55 92 2685

 

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So you have thought about creating an app? Here are three essential tips to note:

Be bigger and better – With thousands of apps in the world you really need to stand out and think outside your box. A unique idea can be great but hard to come across so a good way to start can be research! Study other apps that are similar to your idea inside and out. Find their flaws, missing components and improve it! If you can see flaws of an app no doubt consumers can too! This is a great way to start your app and will no doubt have demand for it.

Design- Is a very important factor of your app. It needs to be simple and functional; no one is going to use an app if it’s too confusing or unclear. You need to focus on pleasing consumers; test your app make sure it has no faults on various devices and take into consideration the feedback you are getting. Animations and graphics are great but if they don’t have a purpose there is no point to wasting time and money on them.

Be Economical - One last aspect I want to touch on. Apps have limited computer power allocated so if your app eats up a consumer’s data it can be more prone to crashing and be ignored in the app store. So when designing your app you must make sure your app is using data as resourcefully and efficiently as possible.

Goodluck!

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Could your business benefit from creating an app?

Creating an app for your company could be a fantastic move for your business in 2014. It can give you the opportunity to break into new markets and revenue streams. As most of us know mobile phones are the number 1 way consumers access the internet. Two thirds of Australians own a smart phone and are using apps daily. Although before you start to think about making an app you need to know if it’s worth putting the time and money into developing one. Apps can be great and successful if there is a need for them.

The two main reasons why businesses would develop an app would be to extend their service to their customers making it easier to access them on the web through their phone/tablet such as easy access to phone banking or a travel company selling products online through a booking engine app. If you see a hole in the market within your industry where an app would be a great benefit to your business, you don’t need to be a developer yourself to get your idea off the ground.

So have a little think about it! Would having an app be beneficial to your business? If you have a brilliant idea that you want to get off the ground then talk to us today about developing your next BIG app.

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Is your website mobile responsive - part 2

We are living in a world that is getting more connected by the minute. The rapid increase in the use of smartphones and tablets is changing how consumers today interact with brands, the media and more importantly how they now make purchasing decisions.

Businesses that understand the broad implications of this trend and adapt their marketing strategies to take advantage of it will ultimately win the battle for consumers’ hearts, minds and importantly their wallets.

If 10 to 50% of consumers are likely to land on your site through their mobile phone and it isn’t mobile responsive then you are losing BIG, by losing the ability to increase your sales, presence and the ability to build brand loyalty.

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Is your website mobile responsive - part 1

Did you know more people on earth now have access to cell phones than toilets? Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones. That’s huge!!

Each second there are billions of consumers on their phone shopping, looking for places to eat, looking for information, the list just goes on. The point is, mobile phones and tablets are one of first places consumers use to find goods or service.

So if a consumer was on your website using their mobile, the question is; would they be able to navigate easily or would they just get frustrated? Is your website mobile friendly?

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