It is estimated that about 2.72 million people will be using social media by 2019. That is almost three times more than in 2010! In April alone there were more than 1,590 million people using Facebook and up to 1 million of those users are Australians. This represents as many opportunities for you to increase your client base.
There are a lot of social networks to choose from and it can be hard to decide which one to use and which will be of benefit to your business. Should you go for LinkedIn? How about Pinterest? What's Google+? Is Tumblr a good idea for your business? The list can go on and on and in many cases you will have multiple accounts.
Companies usually tend to choose the most popular networks such as Facebook, Twitter or Instagram. This would work for you too if you don't target a particular niche. However, keep in mind that the social network you are choosing should be consistent with your audience's habits. So if everyone is using Pinterest, but your target market is on Tumblr, then you should use Tumblr. In other words, you should go where your audience is!
Most people think that creating their account is enough. The bad news is that it's NOT! Social media requires a lot of time and maintenance and it does not necessarily come easily to all of us. The social network you will choose will need to be relevant and should be consistent with your business – a restaurant for instance, would get more traction with an Instagram account than a LinkedIn account.
Here are three simple tips to help you figure out which social network would work best for YOU:
TIP #1: Choose your social media according to the time and available resources you have.
Social media is interactive, live, simple to use and comes in handy when you need to share exciting news or information with your audience. However and as mentioned before, they require maintenance and forethought, which can represent a great deal of time out of your working day.
Spending too much time on social media will hurt your business as it might lead to a loss in productivity particularly if you don't have someone hired especially for that job. On another hand, spending too little time would result in a failure to keep up with your audience. Tricky! The truth is if you decide to adopt social media, it will then represent a real aspect of your marketing strategy.
To make it work, you can't post too much, too little or irrelevant content: it is all about balance. A post a day at about the same time should be the minimum to keep your audience interested.
TIP #2: Know what your ultimate goal is.
Social media is an awesome way to communicate with your customers, and posting is actually a lot of fun! But before anything else, you should know what your goal is and what you expect from your social media. Having a goal is important and will help you determine whether or not your marketing strategy is viable and for how long. This will also allow you to know what to post, when to post and who you are targeting. All in one!
TIP #3: Don't give up!
Social media at times can fail and stagnate for a while, but the one beautiful thing about it, is that overnight you can create instant buzz! Why? Trends. So stick with the networks you have chosen and make them work for you! Businesses usually struggle with social media because they don't know how to adapt and don't know how they work. However, when used properly, they are a great tool to measure how your business is doing and also figure out who your clients are as much as what they are after!
Post after post, you will be able to figure out what users expect from you, what triggers their engagement, what they liked and disliked. There are many ways to get your audience's attention: hashtags (#), mentions and tags are some of them. However, you hardly have control over how popular a hashtag will be. In other words, there is nothing more fickle than social media, so hang in there!
We know it; all social media was not born equal. In fact in Australia the most popular one remains Facebook, followed by YouTube with about 14,000,000 users, then Word Press Blog with 5,650,000 users. Instagram is now entering the arena with no less than 5,000,000 monthly active users! However, no matter how popular a network is, you should always choose yours according to how consistent it is with your company's strategy and philosophy. Three empty and inactive accounts are far worse than no account at all...
Social media is an art, that's why you need to know how it works before taking the plunge! If you need help with your social media, then give us a call today on (07) 5592 2685 or email firstname.lastname@example.org and talk to us about building your presence on social media.
So give us a call and get social today!