PPC is a digital marketing method used to drive traffic to your website, get potential customers to call or DM you and increase the visibility of your brand online instantly. To do this, you pay the publisher every time your ad is clicked. This means you are essentially buying visits to your website as compared to SEO when you try to earn visits to your site organically.
The most common types of PPC are Google Ads (the King of PPC) and Bing ads. Other channels include Facebook ads, Instagram ads, Twitter ads, YouTube, Amazon ads and LinkedIn ads. Each platform offers a variety of ad types or locations. For instance, on LinkedIn, you have 4 main types of ad placements: Sponsored Content, Sponsored Messages, Text Ads and Dynamic Ads. With Google, you have Google search and Google display. On Facebook, you have Desktop feed, Mobile feed, Desktop right sidebar, Stories, messenger, Marketplace and so on, so understanding and researching the platform is also important before placing an ad.
If you're looking for instant gratificiation Pay-per-click is your answer
The main benefit of PPC is that it is fast, whereas search engine optimisation takes time. With PPC you can jump on any platform and start running a campaign pretty much straight away. You can also get fast results. A well optimised PPC ad agency could see you up the top of the SERPs in a matter of hours after setting up your campaign.
Other benefits include:
Cost-effectiveness, as you have control over the budget
It's easy to run A/B split tests to see which ad provides the best results
Google algorithm changes have little effect on ads
Data from PPC can help you improve your marketing to your target audience as well as help improve your SEO strategy
PPC ads Gold Coast can help your brand rank even if your site has a low domain score
At Select Marketing, we provide our clients with support and expertise in managing their Google ads and Social Media ads for their websites, after all, PPC advertising can be challenging and does tend to require consistent optimisation for better results.
Tracking conversions Managing your PPC budget Help with your keyword strategy
Set up your PPC & SEM ads Help set up your target audience groups Monitor and optimise your campaigns
Unless you've been living under a rock, you know how important your online presence is to the success of your business
Naturally, Google has made it very easy to spend money on its platform, and more often than not, this is not in the best interest of businesses advertising on Google. The best example of this is the common default use of broad match keywords and the default of including both search and display networks when setting up your campaign.
When it comes to PPC marketing, click fraud can very easily eat away at your hard-earned marketing budget, with the expected percentage being around 20 - 25%. That's a lot if you're a small business. However, there are options out there to help you prevent click fraud when doing PPC management, so ask us about how we can help you from wasting your advertising dollars.
Competitors Accidental clicks Brand haters
Click farms Publishers Bots
Get in touch today to talk to one of our team members about PPC Marketing Gold Coast campaigns.