By now we all know that images and video attract our attention more than words and with over 1 billion unique visitors to YouTube each month and over 6000 million hours of video being watched, this platform has become a tool every small business owner should consider using in their marketing strategy. Most potential customers would much rather watc...

Did you know that around 84% of B2B marketers use social media in some shape or form, no matter what they are selling or who they are selling it to? Social media is a major marketing tool used to increase brand awareness and your bottom line.  Just like a website, as a business, you need a social media plan when looking at marketing your brand...

We all know the saying; one image can speak 1,000 words; so it is with this in mind that we are going to talk a little about what kind of images and pictures are important to use on social media. Both on Facebook, Instagram or any other social network, a supporting visual will get the hardest part of the job done for you, and that is to catch peopl...

It is estimated that about 2.72 million people will be using social media by 2019. That is almost three times more than in 2010! In April alone there were more than 1,590 million people using Facebook and up to 1 million of those users are Australians. This represents as many opportunities for you to increase your client base.  There are a lot...

Until recently there has been conflict between social media and email marketing. Each platform competes against one another for the attention of consumers. Some say email is dead although reports state that email is actually more successful when it comes to selling products online compared to Facebook and Twitter. Study shows that 77% of people pre...

Making your site enduring is important if you want social media to effectively represent your brand and provide a good first impression. The "conversational search engine of our time" has been called Twitter. And as a company, you want to dominate that discussion. Unlike other social media platforms, Twitter goes a step further by making it simpler...

Social Media is a business's link to millions of people in an instant; it gives businesses the power to reach consumers like never before. Although just having a Facebook or Twitter account is not going to draw consumers in. Businesses need to take that interaction a step further and step out of their comfort zone and into the world where their cus...