Email marketing is one of the most powerful tools that a business can use to build trust and recognition between them and their customers, and drives more conversions than any other marketing channel, including social media.
This marketing channel is also an excellent way to generate leads and increase traffic, email evangelist Heather Loomis said. Although email has been around since the early 1990s, many marketers are still not taking advantage of its potential to boost traffic and increase sales.
"If you are not emailing your list today, you are missing out on a huge opportunity."
"Email is proven to be one of the most effective ways of reaching your customers," Loomis told DMA. "It's a permission-based channel that allows marketers to engage with customers on their terms, which makes it extremely valuable." So email remains an important marketing tool and yet many businesses are not emailing or are emailing poorly, she said.
Over the last few years email marketing services on the Gold Coast has evolved, but the underlying principles are still the same. For instance, email continues to be a great medium for nurturing relationships with clients, so if you are in business then you should be using email to promote yourself, product or service.
Email is also still one of the most trusted sources for business owners to reach their customers consistently without having to worry about 'doing it right' or spending a fortune and can be used for many purposes, including email newsletters, email news updates, email blasts and email promos which are all commonly used on an emailing list.
Email marketing is no longer one-size-fits all
Email marketing used to follow a one-size-fits-all mentality, but with the increasing development of new technology, it has been transformed. Nowadays, email marketing is no longer that generic space where everyone gets the same message from you.
Email technology now allows different groups to get a personalised message depending on who they are and what your relationship with them is. Subscribers are now more ready to share their information with brands in exchange for getting a better user experience. This means marketers are leveraging the collected data to bring in the age of hyper-personalization, which is considered to be the future of email marketing.
Instead of making assumptions about your customers, you are now able to segment them into different categories and provide specific information just for the needs of one group or another.
Email is still high on consumer engagement, being at the top of the list for client communication and preferred by 64% of decision-makers.
At Select Marketing & Web Solutions we love new technology and love even more incorporating it into our client's promotional campaigns. We are not interested in being boring or even worse unforgettable and we certainly don't want that for our clients' either.
We love Multimedia, so rather than using a simple picture, we like to also incorporate video and animation to promote a product, get our message across and introduce new ideas.
We are very social and think you should be too. Use social media to make your emails interactive and easily shareable with your audience.
Today more than ever before, we were made to move around. It's important to make sure your email campaigns are optimised for mobile devices.
We are constantly bombarded by messages and consumers are so much more visual with their communication than ever before, so we want to make sure you stand out in the crowd.
Email marketing on the Gold Coast with us is easy and hassle-free. Campaigns range from .06 to .02 cents per email, depending on your database size + design of the template. All we need from you is your list to set up in the system and your content and we will do the rest. Once completed we will send you a test, make any changes you want and then send your email to your database. On completion of your campaign, you will receive a report on who received it, who opened and engaged with you, any social shares and overall statistics which will help you in the future when building a relationship with your current and future customers.
Talk to us today about managing and designing your bulk email marketing campaigns. Call us on (07) 5592 2685 or hit up our inbox with an email.
Email marketing is still the king of the marketing channels with a 3800% ROI and $38 for every $1 spent.
Transactional emails have 8 times more opens and clicks than any other type of email and can generate 6 times more revenue.
95% of companies using marketing automation are taking advantage of email marketing.
About 53% of emails are opened on mobile devices.
One out of every three clicks within an email occurs on a mobile device.
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Email subscribers are 3 times more likely to share your content via social media than visitors from other sources.
Including a call to action button instead of a text link can increase conversion rates by as much as 28%.