Be Inspirational

Visitors to your site will judge it just like they form opinions about people.

Your website is the starting point for any relationship you develop with future clients and customers who are searching for your type of business online. This means the design and development of your website is an extremely important piece in your brand communication.

People are becoming more and more impatient as we live in an instant gratification society. And studies have shown, you only have 10 seconds from the time a visitor enters your site to get them onto what it is you offer online along with any information needed for contacting you or purchasing products - so we need to do everything possible within those few precious moments to keep them on your site!

In one click if you have not provided what they are looking for, then it's a quick back click, back to the SERPs.

When designing and developing any website for our clients we focus on:

 Communication needs between your website design and users

 Business goals you want to achieve online

 And marketing strategies for success, including on-page SEO and content marketing

There are a number of factors that make up good web design and web development on the Gold Coast.  These include colours, consistency, typography, imagery, simplicity and functionality. Great web design on the Gold Coast will involve making sure your website is optimised not only for form and aesthetics but for usability and responsiveness, as well as ease of use. For our web designers, no one size fits all. Each business is unique, so we want to make sure your web design compliments your differences and uniqueness as a brand, enabling you to put your best foot forward when it comes to building your business reputation, credibility and trustworthiness online.

When it comes to establishing trust online, it won't matter how compelling your CTA's are, how creative your images are or how engaging your content is.  If visitors to your website have any doubts about how trustworthy your brand is, they'll bounce in a blink of an eye.  So, let's look at a few little tips on how to build trust online when building your website.

Our Top 4 Tips on Building Trust in Web Design:

1. Using authentic images can help build trust and maximise your site's authenticity.
   
   
2. Social proof can also play a significant role in building trust.  Ask your clients for testimonials and if possible adding a photo to the testimonial can reiterate authenticity.
   
   
3. Did you know that only 3% of people trust salespeople (oh and marketers lol)?  The number one reason why is that salespeople don’t listen and they have a lack of transparency. So when it comes to the content of your website, to build trust it is much better to talk about the benefits of your products and services and how they can solve your visitor’s problems, rather than the typical sales pitch that screams at your potential customers to ‘buy this product now'.  Using a blog and building a knowledge base is a great way to help your audience build relationships with you and your brand.
   
   
4. When creating your content for the website, put your audience at the centre of your story.  Using the word "you" will work as a placeholder for their name, which will help them to become more receptive to your message.  Don't make your content all about your brand, make it about your audience and even better, make them the hero in your story.

Web design and SEO are like vegemite and toast. You can't have one without the other.
And with 97% of users searching online for local businesses is your business being found on Google?

Many of our websites are built using a Content Management System (CMS), such as WordPress or Joomla. You've probably heard of WordPress, but right now I bet you're asking yourself what is Joomla?

It's a Content Management System, trusted by billions. There are over 200,000 users and contributors (and growing) to the Joomla software development, its features and extensions. It is one of the most popular and Award-winning CMS platforms available, that is user-friendly and mobile-ready.

Wondering Who else uses Joomla CMS for their websites?

Ebay
Ikea
Jetstar
Citibank (Financial institution intranet)
United Nations
L.A. Weekly
 Harvard University

Talk to us today about your website design Gold Coast needs.  From small one-page sites to big e-commerce stores, we've got you covered.  No job is too big or too small, because all of our clients matter to us, regardless of the size of your budget.  The most important thing for us is you end up with a website that you love, is user friendly and helps your business grow and succeed online.
 

Rent-a-Website

Don't have the upfront costs for website design? No problem! Rent-a-Website is a cost-effective web development option for small to medium-sized businesses looking to get online with a professionally designed website.  Web design packages start from $49.95 per month and include cPanel hosting, maintenance and updates, plus basic on-page SEO and more. So what are you waiting for?