We all know the saying; one image can speak 1,000 words; so it is with this in mind that we are going to talk a little about what kind of images and pictures are important to use on social media. Both on Facebook, Instagram or any other social network, a supporting visual will get the hardest part of the job done for you, and that is to catch people's attention. Then, the rest is about keeping them there and coming back for more, by retaining their interest.
A great post will only be enhanced by an effective supporting image and make no mistake, the images you use will make a difference. Internet users react and engage more with an impacting image or video. However, do you know what image you should be sharing on social media? No, then check out 5 different kinds of visuals below that will help your audience engage with you on your social networks.
1. THE BTS (BEHIND-THE-SCENES) PHOTOGRAPH
Sharing this kind of content on your social networks will help you be more approachable and build relationships. Who doesn't want to know what happens behind the scenes of their favourite brand? That's right, there's nothing wrong with getting a little personal with your audience. A good quality office picture or a staff update will make users confident that they share something special with you, and that they know you. These types of images are all about your audience relating to you.
5. TIPS, TRICKS AND BLOOPERS
What better way to keep people interested than to make them laugh? As a business, your job is to provide your customers with professional products or services, but it does not mean you should forget about the human aspect of what you are doing. Sharing a funny picture, bloopers or tricks and tips will bring you and your audience closer together and have them looking forward to seeing what you come up with next.
There are many types of pictures you can share on social media and these images should mostly be related to what you believe in, what your products or services are about and what your customers have come to expect from you. When posting an image it is important to put yourself in your audience's shoes and keep in mind that you shouldn't post like a business or a marketer, but as if you are a follower or fan.There you have it, 5 visuals that you can use to help boost engagement with your audience on social media. If you need help getting creative with your brand on your social media platforms, get in touch today.
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