From the first printing press to pop-up ads and banners, advertising has evolved. However, one thing has not changed: our need for advertising. Effective advertising cuts through the clutter and noise of our everyday lives grabs our attention and ultimately is memorable.
One of the oldest types of marketing, advertising has never been more accessible than it is today. No longer is it restricted to television, radio, newspapers and magazines, and roadside billboards. With the massive growth of the Internet, advertising has become much more accessible to small and medium-sized businesses as a marketing tool to get their message across at the right time and engage with their audience to take action with their brand.
For effective advertising that resonates with your audience you need to build trust and to successfully do this it's important for your brand to be authentic, consistent and empathetic with your audience each and every time you interact with them. A cohesive advertising plan will ensure every channel you use provides the same brand experience at every stage of your sales and marketing funnel to maximise the effectiveness of your advertising efforts, no matter the size of your budget.
Today, anyone with social media accounts can generate interest in their product or service. From YouTube videos that get millions of views to clicks on Social ads, starting a blog to promote your business or joining an online community where you can actively contribute. When people see something they enjoy online - there's no telling what will happen next...
Did you know that a social media endorsement is considered to be advertising?
We've already mentioned television, radio, billboards, magazines and newspapers which are typically the traditional channels where businesses advertise, but other various mediums such as branded t-shirts and social endorsements also count as advertising. However, with 93% of all online interactions beginning with a search engine, we will look at online advertising channels, where you can strategically target your audience.
Podcast advertising Mobile advertising Social media advertising Paid search advertising Native advertising Display advertising (including banner advertising & retargeting)
SEM (Search engine marketing) Email marketing Digital signage Video Marketing
If you're not advertising online, then it's a safe bet that your competitors are already ahead of the curve.
Advertising is considered to be a tricky business for many reasons, as the whole point of advertising is to influence people's opinions about your product or services. A good advertisement will change the relationship you have with your customers and motivate them to take action!
Advertising can help you in a veriety of ways, including:
Build brand recognition Drive potential customers to your business
Promote existing and new products and services Differentiate your brand, product or service from your competitors’
Online advertising capitalises on the interconnected nature of the digital landscape, allowing businesses such as yours to engage with potential customers across various online platforms and encompasses a wide range of formats and techniques, each tailored to achieve specific goals and target different audiences.
Placing text or visual ads within the SERPs, also commonly referred to as pay-per-click (PPC) advertising. These ads are usually triggered by specific keywords and are highly relevant to users' search queries.
Creating and managing sponsored posts, promoted content, and display ads on platforms such as Instagram, Facebook, Twitter, LinkedIn and GMB pages.
Creation of catchy promotional videos and video ads that are often played before, during, or after online videos, on streaming platforms, or within social media feeds and websites.
Graphical advertisements that appear on websites, mobile apps, and social media platforms. They can take the form of banners, images, videos, or interactive elements that leverage eye-catching visuals.
Native ads aim to provide value to users while still promoting products or services and are commonly found on news websites, blogs, and social media platforms.
Engage your audience, build lasting relationships, and drive results by delivering targeted messages straight to their inboxes. We can help you manage, create content and optimise your email campaigns.
As technology and consumer behaviours evolve, digital advertising will continue to adapt, and incorporate innovations such as artificial intelligence, augmented reality, and interactive ad formats to create engaging and impactful campaigns that resonate with today's digitally connected audiences.
Talk to us today about the different types of advertising channels you can use to connect your business with your audience.