Businesses need to reach their consumers wherever they are on whatever device they are on. Responsive Web Design (RWD) is the answer to the increasing amount of consumers accessing the web through mobile and tablet devices. Websites traditionally were designed for computers and laptops with large screens and are simply not flexible enough to fit onto a mobile screen. RWD is here and its ability to increase the functionality of your website will only increase as it develops. Not only will your site fit across all mobile devices instantaneously it will fit across TV sizes as well, as more and more people connect to the internet via their television screens.
The big issue when designing a website today is making sure the site's appearance and usability for consumers depending on which device they are on works. It is the foremost issue in a web developer's mind and therefore should be the foremost issue in your mind when looking at having a website developed for your business.
Having a Responsive website, in the long run, will be cost-effective for your business. It means that you will not need more than one website or expensive code to ensure your website fits all devices.
No matter what device or the size of the screen Responsive Web Design enables consumers to get the best experience when browsing a website. If you do not already have a responsive website then in 2014 it should be at the top of your resolutions list.