Every brand has a story, but how are you telling your story online? Visual storytelling in web design is a growing trend so we are going to dive a little further into techniques that make for good interaction with your storytelling and design. Like we want to see the moral of the story at the end of a book, we expect to see the purpose or goal behind the storytelling on the website at the end.

There are several techniques for a better interaction design in storytelling, which we will look at a bit further in our blog.

Storytelling is telling a story. Where once, it was more confined to fairy tales and novels, storytelling has now become a great feature for communicating your needs, especially online with many international brands using it on their websites to attract and create an emotional link with their visitors.

You don't just tell the story of your brand, your products or your services; you want to share your experiences and your journey with your audience and even go as far as making them a part of your story. The main point is to capture their attention and provoke their emotions.

AUTHENTICITY is the keyword for a perfect storytelling strategy on your website.

It is a powerful approach that when done right, can compel your visitors to convert more effectively on your website than any amount of SEO, visual callouts, or amazing interactive elements can do. I am an advocate of SEO and a good SEO plan will direct people to your site, but once they are there a great story can begin the journey of turning them into loyal customers of your brand.

Check out some techniques you can use to tell your story on your website:

1. INTRODUCE VISITORS TO YOUR STORY

When the path of your story is laid out clearly in front of your visitor's eyes, the rest of the work simply lies in convincing them that the purpose of your story is worth grabbing a hold of, which is great for you as the storyteller, because your visitor's mindset is wanting to learn more about what the story has to offer.

Your storytelling goes hand-in-hand with your visuals and design structure. However, it does not have to be interactive to be effective. But, it must be ENGAGING. If your visitors get bored with your story or barely take any notice of it then what was the point of creating it in the first place?

Your story does not need to be complex. In some cases, you can simply tell your story with one image and if this is the case then don't use half a dozen images. If your story needs half a dozen images or more then definitely don't use just one or two to get your story across. It's all about knowing your story well and making it as detailed or as simple as it needs to be in the telling.

Most brands have a story to tell so they can use a feature like storytelling, but if your website is a site where visitors are looking for instant access to information then the use of storytelling may not be for you. No matter the type of website, it needs to create a connection with the visitor and you do that by providing them with what they are looking for first and foremost, which means you need to have a pretty good idea of what that may be.