The market in which business is conducted and communication has changed dramatically over the years. In 2000 33% of Australians had access to an internet connection, today 88% of Australians have access to the internet and that's growing and increasing daily. Phonebooks and telephone books are a thing of the past, search engines are the medium people use these days when searching for what they want.
Advantages of having a web presence:
- A website address is easier to remember than a phone number
- You have more reliability by having an Internet presence in today's age.
- Potential customers can find your business online from anywhere in the world.
- Your website is on 24-7
- You can very accurately track the traffic on your website.
- Marketing on the Internet is much more cost effective than traditional marketing methods.
- You have the chance to differentiate your business from your competition, it's the chance to be seen in ways you never would have.
- If you plan to sell your products and services online, a website is a core component of your business.
- If you're not selling online, a website still is a must as a supplementary cost-effective marketing tool.
- Even if you only list your address and opening hours, having a web presence could give you an edge over your competitors.