Making your site enduring is important if you want social media to effectively represent your brand and provide a good first impression. The "conversational search engine of our time" has been called Twitter. And as a company, you want to dominate that discussion. Unlike other social media platforms, Twitter goes a step further by making it simpler than ever for businesses to aesthetically modify their profile to represent their brand.
Many businesses have already jumped on the bandwagon, however, there are also many businesses that are not taking advantage of this great free advertising space.
Customizing your background, profile header, photo stream and profile picture is a great chance to uniquely show what your business does, and display your contact details or photos in a creative light to your potential customer.
Using Twitter for business can be beneficial in several ways:
- Reach a large audience: Twitter has over 330 million active users, and by using relevant hashtags and engaging with your followers, you can reach a large audience quickly.
- Build brand awareness: By consistently tweeting about your brand and industry, you can increase your brand awareness and establish your company as a thought leader.
- Customer engagement: Twitter is an excellent platform for customer engagement and feedback. By responding to customer queries and complaints promptly, you can improve customer satisfaction and loyalty.
- Drive traffic to your website: By including links to your website in your tweets, you can drive traffic to your site and increase conversions.
- Keep up with industry news and trends: Twitter is an excellent source of information, and by following relevant industry influencers and thought leaders, you can stay up to date on the latest news and trends in your industry.
.So are you using Twitter to your advantage? If not, why – it's a perfect opportunity to help your business make a great first impression, expand your reach, engage with customers, drive traffic to your website, and stay up to date with industry news and trends. So get "tweeting".