We all know the saying; one image can speak 1,000 words; so it is with this in mind that we are going to talk a little about what kind of images and pictures are important to use on social media. Both on Facebook, Instagram or any other social network, a supporting visual will get the hardest part of the job done for you, and that is to catch peopl...
In today's hyper-competitive business environment, achieving a strong return on investment (ROI) from marketing efforts is paramount. Custom digital marketing strategies, personalized content, and targeted advertising are key components that can significantly drive up ROI. This article explores the importance of customized marketing solutions and p...
Did you know people check their emails on average 4 times per day? I know I check mine a lot more - between my business and personal emails it's definitely much more than 4 times per day. Personalized emails deliver 47% higher transaction rates than classic emails but 70% of brands fail to use them as an integral part of their digital marketi...
It is estimated that about 2.72 million people will be using social media by 2019. That is almost three times more than in 2010! In April alone there were more than 1,590 million people using Facebook and up to 1 million of those users are Australians. This represents as many opportunities for you to increase your client base. There are a lot...
Now that you have the basics of selecting your target market you need to evaluate your decision. Consider the following questions:Are there enough people that fit my criteria?Will my target really benefit from my product/service? Will they see a need for it? Do I understand what drives my target to make decisions?Can they afford my product/ser...
A big challenge new businesses face is getting their product or services in front of consumers. How can you grow your online presence and expose your brand if nobody knows you exist? A quick and easy way to increase exposure is to collaborate with people who already have loads of engaged followers. There are so many things a business can do t...
Building brand trust and credibility with your business web design should be a number one priority. Once credibility and brand trust have been built, your other business objectives will be achieved more easily. If you have ever looked for goods or services online, checked out a website from an unknown company and quickly abandoned the page as it lo...
Followers jump on board one of the fastest-growing social media platforms around and learn how you can increase followers. Instagram has over 800 million monthly users and over 500 million daily users with 80% of accounts following at least one business account, enabling many small businesses to break free from just their local markets to cre...
Social Media is a business's link to millions of people in an instant; it gives businesses the power to reach consumers like never before. Although just having a Facebook or Twitter account is not going to draw consumers in. Businesses need to take that interaction a step further and step out of their comfort zone and into the world where their cus...
By now we all know that images and video attract our attention more than words and with over 1 billion unique visitors to YouTube each month and over 6000 million hours of video being watched, this platform has become a tool every small business owner should consider using in their marketing strategy. Most potential customers would much rather watc...
In today's fast-paced digital world, businesses must have a strong online presence to stay competitive. This is where full-service marketing solutions come into play. By utilizing a full-service marketing agency, businesses can maximize their return on investment (ROI) and achieve their marketing goals. In this article, we'll explore the benefits o...
For years companies have structured their business strategies around the funnel, and it worked. But, all good things must come to an end, right? Today, customer referrals and word-of-mouth have become the largest influence in the purchase process. ENTER THE FLYWHEEL METHOD The funnel's major flaw was that it viewed customers as an afterthought, not...
Did you know that around 84% of B2B marketers use social media in some shape or form, no matter what they are selling or who they are selling it to? Social media is a major marketing tool used to increase brand awareness and your bottom line. Just like a website, as a business, you need a social media plan when looking at marketing your brand...
Build brand buzz, drive customer engagement and boost your bottom line on these social media platforms in 2018. From Instagram stories to Influencer marketing, immersive content and video content these are the social media marketing strategies you need to boost engagement.
Until recently there has been conflict between social media and email marketing. Each platform competes against one another for the attention of consumers. Some say email is dead although reports state that email is actually more successful when it comes to selling products online compared to Facebook and Twitter. Study shows that 77% of people pre...
Small to medium-sized businesses cannot always afford all the resources to make their business grow and expand. A website in today's marketplace should be a priority however, there are still a large number of companies that do not have one. A survey done of Australian businesses revealed, that many small and medium companies, were still moving slow...
Businesses need to reach their consumers wherever they are on whatever device they are on. Responsive Web Design (RWD) is the answer to the increasing amount of consumers accessing the web through mobile and tablet devices. Websites traditionally were designed for computers and laptops with large screens and are simply not flexible enough to fit on...
As highlighted in our previous post visual storytelling is currently a very popular marketing movement. Going visual will change the way you interact with your audience and can give your business the opportunity to reach new ones. Considering that the majority of us have Facebook or Twitter business pages, I want to talk to you abou...
We have always been visual in nature but thanks to the massive growth of social media, and its ability to enable us to share and interact with others in an instant, the image (a photograph or video) is becoming a more powerful and fun way to communicate with each other. "A picture is worth a thousand words" has been a popular quote for a very...
Making your site enduring is important if you want social media to effectively represent your brand and provide a good first impression. The "conversational search engine of our time" has been called Twitter. And as a company, you want to dominate that discussion. Unlike other social media platforms, Twitter goes a step further by making it simpler...
