5 Kinds of Visuals that Will Improve Social Media Engagement

We all know the saying; one image can speak 1,000 words; so it is with this in mind that we are going to talk a little about what kind of images and pictures are important to use on social media. Both on Facebook, Instagram or any other social network, a supporting visual will get the hardest part of the job done for you, and that is to catch people's attention. Then, the rest is about keeping them there and coming back for more, by retaining their interest.

A great post will only be enhanced by an effective supporting image and make no mistake, the images you use will make a difference. Internet users react and engage more with an impacting image or video. However, do you know what image you should be sharing on social media? No, then check out 5 different kinds of visuals below that will help your audience engage with you on your social networks.

1. THE BTS (BEHIND-THE-SCENES) PHOTOGRAPH

Sharing this kind of content on your social networks will help you be more approachable and build relationships. Who doesn't want to know what happens behind the scenes of their favourite brand? That's right, there's nothing wrong with getting a little personal with your audience. A good quality office picture or a staff update will make users confident that they share something special with you, and that they know you. These types of images are all about your audience relating to you.

2. INSPIRATIONAL QUOTES

Inspirational quotes are the "must share". They are highly appreciated on social media and ridiculously easy to create. So go for it! Of course, you will need to share quotes that are related to what you offer, what you believe in and value. Keep in mind that because you are sharing content, your audience will associate it with you, so make sure you choose your quotes wisely as they will be considered a reflection of your brand's philosophy.

3. CALL-TO-ACTION PICTURES

They don't seem like it but if designed properly and efficiently, call-to-action pictures will catch your audience's attention in ways you can't even imagine. This kind of picture paired with a good message will work wonders to promote your product or brand. They will help convince your audience to take action to connect with you and can be as simple as getting them to follow, like or share a page or more complex actions like purchasing your product or services. These images can also be used in a humorous way, after all - anything to catch people's attention! Please note that although the text you use can help, a majority of people would have already decided whether to click or not based on the image you use within the call-to-action before they have actually read it.

4. COLORFUL INFO-GRAPHICS

This kind of content is usually liked and shared about 3 times more than other content on social media! The ultimate goal of these images is to educate people without boring them to death with complicated information. Info-graphics compress loads of information in one single picture and make it all easy to understand for everybody!

5. TIPS, TRICKS AND BLOOPERS

What better way to keep people interested than to make them laugh? As a business, your job is to provide your customers with professional products or services, but it does not mean you should forget about the human aspect of what you are doing. Sharing a funny picture, bloopers or tricks and tips will bring you and your audience closer together and have them looking forward to seeing what you come up with next.

There are many types of pictures you can share on social media and these images should mostly be related to what you believe in, what your products or services are about and what your customers have come to expect from you. When posting an image it is important to put yourself in your audience's shoes and keep in mind that you shouldn't post like a business or a marketer, but as if you are a follower or fan.

There you have it, 5 visuals that you can use to help boost engagement with your audience on social media. If you need help getting creative with your brand on your social media platforms, get in touch today.