Why You Should Use Video as a Marketing Tool for Your Business

Throughout the past century, video has developed into the most effective form of communication. Online content consumption has exceeded traditional TV viewership, and it is just accelerating daily! Creating a video is a powerful way to advertise to the public and get their attention. As people throughout the world become more tech-savvy, many businesses are shifting their attention to the Internet. Do you? Nowadays, video streaming makes up about 37% of all Internet usage. Companies need to diversify their marketing strategies and consider employing web videos. There is only one primary factor: It sells!

72% of consumers are more likely to purchase a product or service when a video is used. It causes consumers' buying decisions to move faster after seeing a video and most of them will have a greater understanding of the subject or product. Industry reports suggest the response rates for video promotions are six times greater than those for printed direct mail pieces.

Video marketing can take many forms, including product demos, tutorials, how-to guides, customer testimonials, brand stories, and fun little marketing videos, and promotional ads. These videos can be shared on various platforms, including your social media pages, websites, YouTube, and other video-hosting sites.  Sharing your videos on these platforms can also help boost your SEO by creating link juice between the video platform site and your website.

The benefits of video marketing include higher engagement rates, improved brand awareness, increased website traffic, better lead generation, and higher conversion rates. Video content is more likely to be shared and has a higher chance of going viral, which can significantly amplify the reach of your marketing campaign.

To create effective video content, it is important to understand who your target audience is, craft compelling stories, and use high-quality visuals and sound. You can also use analytics to track the performance of your videos and make adjustments to improve their effectiveness.

If you are not using video marketing as a powerful tool for your business, get in touch today and speak with one of our marketing experts about boosting your brand with video.