2016 was crowned "the Year of Mobile" because the number of mobile users reached over 2.1 billion. So in 2017, I think you already know that your digital marketing strategy needs to incorporate mobile marketing. Today, it's impossible to not see people glued to their smartphones' screens. These little hand-held devices easily grab our attention, di...
What does working with an SEO specialist on the Gold Coast mean? It means working to get in front of 99% of searchers who will never click on the second page of Google – or any search engine. This means, if your website isn't on that first page, it's virtually invisible to the vast majority of potential customers. In today's digital era, partnering...
Throughout the past century, video has developed into the most effective form of communication. Online content consumption has exceeded traditional TV viewership, and it is just accelerating daily! Creating a video is a powerful way to advertise to the public and get their attention. As people throughout the world become more tech-savvy, many busin...
In an era where technology evolves at breakneck speed, the future of digital marketing through the lens of artificial intelligence (AI) paints a picture of endless possibilities and transformative changes. As businesses and marketers adapt to this new digital age, understanding how AI will shape future strategies is not just beneficial—it's imperat...
In the fast-paced digital age, businesses often struggle to stand out and attract their target audience. How can they ensure their online presence is both impactful and effective? They seek solutions. Utilising comprehensive digital marketing services can be the transformative step needed. These services encompass strategies tailored to...
From Coca-Cola's "Share-a-Coke" campaign to Burberry's "Art of the Trench", User-Generated Content (UGC) has proven to be a game-changer in content marketing as it brings businesses using it to promote their brand tons of added revenue, as well as a whole new image. When it comes to purchasing products today who are you more likely to trust, the br...
In today's digital world, it's no secret that traditional marketing tactics are no longer enough to capture and retain customers. With the rise of technology and social media, consumers are constantly bombarded with advertisements and marketing messages, making it difficult for businesses to stand out. That's where custom digital campaigns come in....
By now we all know that images and video attract our attention more than words and with over 1 billion unique visitors to YouTube each month and over 6000 million hours of video being watched, this platform has become a tool every small business owner should consider using in their marketing strategy. Most potential customers would much rather watc...
The word of the week is Clickability... In today's digital world, the competition among brands and companies to entice you to click on their ads has drastically increased. Virtual spaces online have now replaced actual physical spaces to relay information and advertise products to consumers. In 2019, online advertisers outspent TV advertisers by at...
