To build a solid foundation for any business, you must first identify your typical consumer and customise your marketing based on them. Today businesses are as competitive as ever and having a well-defined target market is vital. No one can afford to target everyone; small businesses can effectively compete against larger companies by targeting a n...
Here are our 3 top tips to help you define your target market: 1. Research Your Current Customer Base. Look at the common characteristics and interests of your current customers, in particular: who are they and why do they buy from you? It's quite likely that other consumers similar to them could also benefit from your product/service. 2. It's...
Now that you have begun defining your target market the next step is to choose your Demographics and Psychographics. By doing this, you are further defining specific markets, benefiting your business. Firstly to define your demographics; you must be specific when doing so. Look at particular customers who need and want your product or service ...
Now that you have the basics of selecting your target market you need to evaluate your decision. Consider the following questions:Are there enough people that fit my criteria?Will my target really benefit from my product/service? Will they see a need for it? Do I understand what drives my target to make decisions?Can they afford my product/ser...
Throughout the past century, video has developed into the most effective form of communication. Online content consumption has exceeded traditional TV viewership, and it is just accelerating daily! Creating a video is a powerful way to advertise to the public and get their attention. As people throughout the world become more tech-savvy, many busin...
We have always been visual in nature but thanks to the massive growth of social media, and its ability to enable us to share and interact with others in an instant, the image (a photograph or video) is becoming a more powerful and fun way to communicate with each other. "A picture is worth a thousand words" has been a popular quote for a very...
As highlighted in our previous post visual storytelling is currently a very popular marketing movement. Going visual will change the way you interact with your audience and can give your business the opportunity to reach new ones. Considering that the majority of us have Facebook or Twitter business pages, I want to talk to you abou...
Businesses need to reach their consumers wherever they are on whatever device they are on. Responsive Web Design (RWD) is the answer to the increasing amount of consumers accessing the web through mobile and tablet devices. Websites traditionally were designed for computers and laptops with large screens and are simply not flexible enough to fit on...
Small to medium-sized businesses cannot always afford all the resources to make their business grow and expand. A website in today's marketplace should be a priority however, there are still a large number of companies that do not have one. A survey done of Australian businesses revealed, that many small and medium companies, were still moving slow...
A big challenge new businesses face is getting their product or services in front of consumers. How can you grow your online presence and expose your brand if nobody knows you exist? A quick and easy way to increase exposure is to collaborate with people who already have loads of engaged followers. There are so many things a business can do t...
By now we all know that images and video attract our attention more than words and with over 1 billion unique visitors to YouTube each month and over 6000 million hours of video being watched, this platform has become a tool every small business owner should consider using in their marketing strategy. Most potential customers would much rather watc...
2016 was crowned "the Year of Mobile" because the number of mobile users reached over 2.1 billion. So in 2017, I think you already know that your digital marketing strategy needs to incorporate mobile marketing. Today, it's impossible to not see people glued to their smartphones' screens. These little hand-held devices easily grab our attention, di...
Did you know people check their emails on average 4 times per day? I know I check mine a lot more - between my business and personal emails it's definitely much more than 4 times per day. Personalized emails deliver 47% higher transaction rates than classic emails but 70% of brands fail to use them as an integral part of their digital marketi...
Followers jump on board one of the fastest-growing social media platforms around and learn how you can increase followers. Instagram has over 800 million monthly users and over 500 million daily users with 80% of accounts following at least one business account, enabling many small businesses to break free from just their local markets to cre...
Build brand buzz, drive customer engagement and boost your bottom line on these social media platforms in 2018. From Instagram stories to Influencer marketing, immersive content and video content these are the social media marketing strategies you need to boost engagement.
For years companies have structured their business strategies around the funnel, and it worked. But, all good things must come to an end, right? Today, customer referrals and word-of-mouth have become the largest influence in the purchase process. ENTER THE FLYWHEEL METHOD The funnel's major flaw was that it viewed customers as an afterthought, not...
From Coca-Cola's "Share-a-Coke" campaign to Burberry's "Art of the Trench", User-Generated Content (UGC) has proven to be a game-changer in content marketing as it brings businesses using it to promote their brand tons of added revenue, as well as a whole new image. When it comes to purchasing products today who are you more likely to trust, the br...
The word of the week is Clickability... In today's digital world, the competition among brands and companies to entice you to click on their ads has drastically increased. Virtual spaces online have now replaced actual physical spaces to relay information and advertise products to consumers. In 2019, online advertisers outspent TV advertisers by at...
Building brand trust and credibility with your business web design should be a number one priority. Once credibility and brand trust have been built, your other business objectives will be achieved more easily. If you have ever looked for goods or services online, checked out a website from an unknown company and quickly abandoned the page as it lo...
What does working with an SEO specialist on the Gold Coast mean? It means working to get in front of 99% of searchers who will never click on the second page of Google – or any search engine. This means, if your website isn't on that first page, it's virtually invisible to the vast majority of potential customers. In today's digital era, partnering...
