Here are our 3 top tips to help you define your target market: 1. Research Your Current Customer Base. Look at the common characteristics and interests of your current customers, in particular: who are they and why do they buy from you? It's quite likely that other consumers similar to them could also benefit from your product/service. 2. It's...

To build a solid foundation for any business, you must first identify your typical consumer and customise your marketing based on them. Today businesses are as competitive as ever and having a well-defined target market is vital. No one can afford to target everyone; small businesses can effectively compete against larger companies by targeting a n...