Get visual with Pinterest

As highlighted in our previous post visual storytelling is currently a very popular marketing movement. Going visual will change the way you interact with your audience and can give your business the opportunity to reach new ones. 

Considering that the majority of us have Facebook or Twitter business pages, I want to talk to you about Pinterest and how it might benefit your company. With more than 70 million members (as of 2014), this chic photo-sharing website has had rapid growth over the past few years and is a fantastic new social media platform for businesses to consider adopting.

By sharing and discovering new ideas and inspiration through visual content such as images, videos, and infographics, we're going to look at some of the top  benefits of using Pinterest for your business:

1. Increased brand exposure: Pinterest has over 400 million active users (as of 2023), making it an excellent platform for increasing brand exposure and driving traffic to your website.
2. Improved search engine optimization (SEO): Pinterest is a search engine that uses keywords to rank content. By optimizing your pins with relevant keywords, you can improve your search engine ranking and increase organic traffic to your website.
3. Targeted marketing: Pinterest allows businesses to target specific audiences based on interests, location, and demographics. This means you can create highly targeted campaigns that are more likely to reach your ideal customer.
4. Improved engagement: Pinterest users are highly engaged and spend an average of 14.2 minutes per session on the platform. By creating compelling content and engaging with your audience, you can build a loyal following and increase engagement.
5. Increased website traffic and sales: By including a call-to-action (CTA) on your pins, you can drive traffic to your website and increase sales. Pinterest also offers features like Buyable Pins, which allow users to purchase products directly from the platform.
6. Valuable insights: Pinterest offers valuable insights into user behaviour, including what content is resonating with your audience and how they are engaging with your brand. You can use this data to optimize your strategy and improve your results.

When posting on Pinterest make sure you get personal with your audience, and update regularly by pinning, repinning, following and commenting regularly to keep users looking at your page and to build your audience.  Don't forget to also connect your Pinterest with your other social media sites. Take advantage of Pinterest's integration with these sites it's great to grow your audience and boost your SEO.

Overall, Pinterest is a valuable platform for businesses looking to increase their brand exposure, drive website traffic, and improve their marketing strategy.