To build a solid foundation for any business, you must first identify your typical consumer and customise your marketing based on them. Today businesses are as competitive as ever and having a well-defined target market is vital. No one can afford to target everyone; small businesses can effectively compete against larger companies by targeting a n...
Here are our 3 top tips to help you define your target market: 1. Research Your Current Customer Base. Look at the common characteristics and interests of your current customers, in particular: who are they and why do they buy from you? It's quite likely that other consumers similar to them could also benefit from your product/service. 2. It's...
Now that you have begun defining your target market the next step is to choose your Demographics and Psychographics. By doing this, you are further defining specific markets, benefiting your business. Firstly to define your demographics; you must be specific when doing so. Look at particular customers who need and want your product or service ...
Now that you have the basics of selecting your target market you need to evaluate your decision. Consider the following questions:Are there enough people that fit my criteria?Will my target really benefit from my product/service? Will they see a need for it? Do I understand what drives my target to make decisions?Can they afford my product/ser...
We have always been visual in nature but thanks to the massive growth of social media, and its ability to enable us to share and interact with others in an instant, the image (a photograph or video) is becoming a more powerful and fun way to communicate with each other. "A picture is worth a thousand words" has been a popular quote for a very...
As highlighted in our previous post visual storytelling is currently a very popular marketing movement. Going visual will change the way you interact with your audience and can give your business the opportunity to reach new ones. Considering that the majority of us have Facebook or Twitter business pages, I want to talk to you abou...
Businesses need to reach their consumers wherever they are on whatever device they are on. Responsive Web Design (RWD) is the answer to the increasing amount of consumers accessing the web through mobile and tablet devices. Websites traditionally were designed for computers and laptops with large screens and are simply not flexible enough to fit on...
Small to medium-sized businesses cannot always afford all the resources to make their business grow and expand. A website in today's marketplace should be a priority however, there are still a large number of companies that do not have one. A survey done of Australian businesses revealed, that many small and medium companies, were still moving slow...
A big challenge new businesses face is getting their product or services in front of consumers. How can you grow your online presence and expose your brand if nobody knows you exist? A quick and easy way to increase exposure is to collaborate with people who already have loads of engaged followers. There are so many things a business can do t...
Did you know people check their emails on average 4 times per day? I know I check mine a lot more - between my business and personal emails it's definitely much more than 4 times per day. Personalized emails deliver 47% higher transaction rates than classic emails but 70% of brands fail to use them as an integral part of their digital marketi...
Followers jump on board one of the fastest-growing social media platforms around and learn how you can increase followers. Instagram has over 800 million monthly users and over 500 million daily users with 80% of accounts following at least one business account, enabling many small businesses to break free from just their local markets to cre...
Build brand buzz, drive customer engagement and boost your bottom line on these social media platforms in 2018. From Instagram stories to Influencer marketing, immersive content and video content these are the social media marketing strategies you need to boost engagement.
For years companies have structured their business strategies around the funnel, and it worked. But, all good things must come to an end, right? Today, customer referrals and word-of-mouth have become the largest influence in the purchase process. ENTER THE FLYWHEEL METHOD The funnel's major flaw was that it viewed customers as an afterthought, not...
Building brand trust and credibility with your business web design should be a number one priority. Once credibility and brand trust have been built, your other business objectives will be achieved more easily. If you have ever looked for goods or services online, checked out a website from an unknown company and quickly abandoned the page as it lo...
In today's fast-paced digital world, businesses must have a strong online presence to stay competitive. This is where full-service marketing solutions come into play. By utilizing a full-service marketing agency, businesses can maximize their return on investment (ROI) and achieve their marketing goals. In this article, we'll explore the benefits o...
In an era where technology evolves at breakneck speed, the future of digital marketing through the lens of artificial intelligence (AI) paints a picture of endless possibilities and transformative changes. As businesses and marketers adapt to this new digital age, understanding how AI will shape future strategies is not just beneficial—it's imperat...
In today's hyper-competitive business environment, achieving a strong return on investment (ROI) from marketing efforts is paramount. Custom digital marketing strategies, personalized content, and targeted advertising are key components that can significantly drive up ROI. This article explores the importance of customized marketing solutions and p...
