Search Engine listings are the #1 way to generate website traffic. However, there are now more web pages in the world than there are people, so even the best-designed site offering the greatest products or services will not be found if nobody knows it exists!With Search Engines receiving an estimated 90% of all Internet traffic, to be successful, i...
Ed Parson, Geospatial Technologist of Google, said that 1 in 3 of the search queries has local intent and almost 50% of those searches are made using our Smartphones. With this in mind it is very important that you optimise your business online advertisement with your name, address, and telephone number; as well as your website URL, and any s...
There are a number of techniques involved in Search Engine Optimisation. Below we are going to look at a few of the main strategies used. 1. KEYWORDS Short tail keywords are 1 to 3 words long and long tail Keywords or keyword phrases are more than 3 words long. It is a good idea to have a mixture of both in SEO. Keyword phrases are becoming more po...
Did you know that there are 571 websites developed every minute around the world? In this fast-paced and continually growing online environment, your website is your number 1 promotional tool. A well-developed website can help your company flourish in this arena, where competition is fierce. Having a good website compared to a great site will...
People are searching for your business online as you read this article. Just because you have a website does not mean that you will be found online. SEO has become an important tool that needs to be included in any online marketing plan. Both online and off-line techniques are used to drive traffic to your website and it is this traffic that will m...
Google's algorithm incorporates thousands of signals when it comes to determining page ranking for a search. There are, however, several factors that carry more weight than others, so optimising for these factors can be the difference between success and failure of being found online. 1. HOW MOBILE-FRIENDLY ARE YOU? Mobile for some time...
From Coca-Cola's "Share-a-Coke" campaign to Burberry's "Art of the Trench", User-Generated Content (UGC) has proven to be a game-changer in content marketing as it brings businesses using it to promote their brand tons of added revenue, as well as a whole new image. When it comes to purchasing products today who are you more likely to trust, the br...
The word of the week is Clickability... In today's digital world, the competition among brands and companies to entice you to click on their ads has drastically increased. Virtual spaces online have now replaced actual physical spaces to relay information and advertise products to consumers. In 2019, online advertisers outspent TV advertisers by at...
What does working with an SEO specialist on the Gold Coast mean? It means working to get in front of 99% of searchers who will never click on the second page of Google – or any search engine. This means, if your website isn't on that first page, it's virtually invisible to the vast majority of potential customers. In today's digital era, partnering...
In today's online ecosystem, the success of your website largely hinges on its visibility and accessibility to users. Adding page links to your site can help improve its search engine ranking and attract more visitors. Both internal links (within your site) and external links (to other sites) are important for a successful SEO strategy. ...
