Did you know that around 84% of B2B marketers use social media in some shape or form, no matter what they are selling or who they are selling it to? Social media is a major marketing tool used to increase brand awareness and your bottom line.  Just like a website, as a business, you need a social media plan when looking at marketing your brand...

We all know the saying; one image can speak 1,000 words; so it is with this in mind that we are going to talk a little about what kind of images and pictures are important to use on social media. Both on Facebook, Instagram or any other social network, a supporting visual will get the hardest part of the job done for you, and that is to catch peopl...

So you are in the market for a web designer to develop a website for your business or redesign your current site. Let's face it, you won't be short of options as there are a lot of companies and individuals to choose from. With online marketing growing more and more each year, your website is going to be one of the most important tools you have to ...

It is estimated that about 2.72 million people will be using social media by 2019. That is almost three times more than in 2010! In April alone there were more than 1,590 million people using Facebook and up to 1 million of those users are Australians. This represents as many opportunities for you to increase your client base.  There are a lot...

Did you know that there are now more than one billion websites online ... impressive isn't it!  So if you are planning on adding to this ever growing number, then you will first have to decide how you want to go about building your website. If you are already a skilled web developer than your decision will be easy, however if you are like many...

Did you know that there are 571 websites developed every minute around the world?  In this fast-paced and continually growing online environment, your website is your number 1 promotional tool. A well-developed website can help your company flourish in this arena, where competition is fierce. Having a good website compared to a great site will...

There are a number of techniques involved in Search Engine Optimisation. Below we are going to look at a few of the main strategies used. 1. KEYWORDS Short tail keywords are 1 to 3 words long and long tail Keywords or keyword phrases are more than 3 words long. It is a good idea to have a mixture of both in SEO. Keyword phrases are becoming more po...

Ed Parson, Geospatial Technologist of Google, said that 1 in 3 of the search queries has local intent and almost 50% of those searches are made using our Smartphones.  With this in mind it is very important that you optimise your business online advertisement with your name, address, and telephone number; as well as your website URL, and any s...

A big challenge new businesses face is getting their product or services in front of consumers. How can you grow your online presence and expose your brand if nobody knows you exist? A quick and easy way to increase exposure is to collaborate with people who already have loads of engaged followers.  There are so many things a business can do t...

Last week we talked about how important colour is when it comes to web design. I wanted to expand on that thought and talk about catering for users who suffer from colour deficiencies. When thinking about web design it's important to take into consideration people who have difficulties distinguishing between certain colours.  Say for instance,...

In our last post, we talked about making your website colour-friendly to users who have difficulties with colour. But have you ever thought about making your website design disability-friendly? Approximately one billion people in the world have a disability, that's a huge chunk of the market! Every day websites prevent millions of users that are di...

Are you thinking about getting online? Did you know how important colour design can be when it comes to your website and building your brand?  Scientists have been studying the way humans react to colours for years. By using colour psychology, you can send a positive or negative message, calm a crowd or even encourage sales. Certain colours ma...

Until recently there has been conflict between social media and email marketing. Each platform competes against one another for the attention of consumers. Some say email is dead although reports state that email is actually more successful when it comes to selling products online compared to Facebook and Twitter. Study shows that 77% of people pre...

Small to medium-sized businesses cannot always afford all the resources to make their business grow and expand. A website in today's marketplace should be a priority however, there are still a large number of companies that do not have one. A survey done of Australian businesses revealed, that many small and medium companies, were still moving slow...

Businesses need to reach their consumers wherever they are on whatever device they are on. Responsive Web Design (RWD) is the answer to the increasing amount of consumers accessing the web through mobile and tablet devices. Websites traditionally were designed for computers and laptops with large screens and are simply not flexible enough to fit on...

As highlighted in our previous post visual storytelling is currently a very popular marketing movement. Going visual will change the way you interact with your audience and can give your business the opportunity to reach new ones.  Considering that the majority of us have Facebook or Twitter business pages, I want to talk to you abou...

We have always been visual in nature but thanks to the massive growth of social media, and its ability to enable us to share and interact with others in an instant, the image (a photograph or video) is becoming a more powerful and fun way to communicate with each other.  "A picture is worth a thousand words" has been a popular quote for a very...

Making your site enduring is important if you want social media to effectively represent your brand and provide a good first impression. The "conversational search engine of our time" has been called Twitter. And as a company, you want to dominate that discussion. Unlike other social media platforms, Twitter goes a step further by making it simpler...

Did you know that more individuals have access to cell phones than to restrooms today? Six billion of the projected seven billion people on the planet have access to mobile phones. That's enormous! Billions of users use their phones every second to do various types of transactions, including searching for restaurants, information, and purchasing. T...

Throughout the past century, video has developed into the most effective form of communication. Online content consumption has exceeded traditional TV viewership, and it is just accelerating daily! Creating a video is a powerful technique to advertise to the public and get their attention. As people throughout the world become more tech-savvy, many...