We have always been visual in nature but thanks to the massive growth of social media, and its ability to enable us to share and interact with others in an instant, the image (a photograph or video) is becoming a more powerful and fun way to communicate with each other. "A picture is worth a thousand words" has been a popular quote for a very...
Making your site enduring is important if you want social media to effectively represent your brand and provide a good first impression. The "conversational search engine of our time" has been called Twitter. And as a company, you want to dominate that discussion. Unlike other social media platforms, Twitter goes a step further by making it simpler...
Throughout the past century, video has developed into the most effective form of communication. Online content consumption has exceeded traditional TV viewership, and it is just accelerating daily! Creating a video is a powerful technique to advertise to the public and get their attention. As people throughout the world become more tech-savvy, many...
Now that you have begun defining your target market the next step is to choose your Demographics and Psychographics. By doing this, you are further defining specific markets, benefiting your business. Firstly to define your demographics; you must be specific when doing so. Look at particular customers who need and want your product or service ...
Here are our 3 top tips to help you define your target market: 1. Research Your Current Customer Base. Look at the common characteristics and interests of your current customers, in particular: who are they and why do they buy from you? It's quite likely that other consumers similar to them could also benefit from your product/service. 2. It's...
To build a solid foundation for any business, you must first identify your typical consumer and customise your marketing based on them. Today businesses are as competitive as ever and having a well-defined target market is vital. No one can afford to target everyone; small businesses can effectively compete against larger companies by targeting a n...
